Minimum 1 years of relevant experience in programmatic ad operations, Display Ads,
A valuable understanding of the open RTB ecosystem and working knowledge of different channels, ad formats, SSPs, DSPs, inventory types.
Hands on experience with Google Ad Manager, DV360 and DCM is a plus.
Working experience with Mobile Ads and Video Ads Direct experience managing publics.
Roles & Responsibilities:
Setting up programmatic campaigns and revenue optimization constantly.
Monitor all ad networks and provide periodic data pointers in order to optimize available inventory including Mobile add and Web
Liaison with external and internal stakeholders while integrating new networks and troubleshoot as and when needed.
Extract and analyse from online tools and present it to the management in simple formats
Reconcile all campaign related reports.
Periodic update to the CM and AMs on performance of various platforms in terms of traffic and revenues, including forecasting basis data available.
Track performance of campaigns on site by sections and ad properties.
Validate and reconcile external i.e., third party reports from time to time