Job Title: Creative Strategy Executive

Location: Mumbai

Department: Marketing / Digital Marketing

Job Summary:

We are looking for a Creative Strategy Executive to develop creative marketing ideas, campaign concepts, and content strategies that enhance brand presence and drive engagement for our travel business.

Key Responsibilities:

* Develop ad concepts and campaign ideas for Meta, Google, YouTube, and other digital platforms.

* Research competitors, market trends, and winning ad creatives.

* Identify customer pain points, desires, objections, and buying triggers.

* Create unique hooks, offers, messaging angles, and campaign themes.

* Build creative testing roadmaps for ads.

Content & Creative Planning:

* Write creative briefs for designers and video editors.





* Create ad scripts, storyboards, reel concepts, and video structures.

* Develop content pillars and content calendars.

* Plan UGC, testimonial, founder-led, and product-focused content.

Performance Analysis:

* Analyze ad performance metrics.

* Identify winning creatives and scaling opportunities.

* Recommend creative improvements based on CTR, CPC, CPL, and conversion data.

* Conduct A/B testing of hooks, thumbnails, headlines, and formats.

Pay: ₹15,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Creative Strategist (India)
🏢 LPO Holidays
📍 India