Job Description for an Brand Strategy Executive & Account Planner champions the consumer's voice.:

An advertising account planner champions the consumer's voice. They synthesize market research, cultural trends, and consumer behavior to define campaign goals, target audiences, and core messaging

Key Responsibilities:

Consumer Insights: Conduct qualitative and quantitative research—such as focus groups, surveys, and ethnographies—to understand consumer motivations and purchase paths

Market Analysis: Monitor socio-cultural trends and analyze competitor data to identify gaps and opportunities in the market

Strategic Direction: Establish the overarching communication strategy and determine the "Four Ms": Market, Motivation, Message, and Media.

Creative Briefing: Translate complex data and consumer truths into a explicit, single-minded creative brief to inspire the creative department





Campaign Evaluation: Monitor and measure the effectiveness of campaigns using sales data and consumer feedback, adjusting strategies as needed.

Client Presentation: Present strategic rationale, research findings, and campaign pitches directly to clients alongside the account management team.

Essential Skills & Qualifications

Analytical Thinking

Excellent Communication:

Empathy to understand the brand brief & consumer

Collaboration:

Education: A bachelor's degree in Advertising, Marketing, Communications, Psychology, or Sociology.

Minimum 3 years of experience from an advertising agency

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Marketing Manager(Digital Marketing) (India)
🏢 Creativemud Business
📍 India