At Plum, we like our skincare and haircare science-backed, delightful, and fun. As one of India's fastest-growing beauty brands, we're constantly innovating to create products that consumers love. Behind every successful launch is a team that brings ideas to life with flawless execution—and that's where you come in.

We're looking for an Executive – Hair Category who thrives at the intersection of innovation, operations, and execution. If you enjoy bringing new products to market, coordinating across teams, and ensuring every launch is executed seamlessly, this role is for you.

What You'll Do

Own End-to-End Go-to-Market (GTM) Execution

- Drive GTM readiness and execution for existing products and new haircare launches across all channels.
- Coordinate the creation and deployment of marketplace assets, product listings, PDPs, sales enablement materials, consumer videos, salon events, and launch collaterals.
- Ensure complete channel readiness before every launch by tracking listings, assets, and execution milestones.

Lead Innovation Project Management

- Own end-to-end execution of Current Product Development (NPD), Existing Product Development (EPD), and product renovation projects.
- Build and manage detailed project plans across R&D;, Packaging, Sourcing, Regulatory, Supply Chain, Marketing, and Sales.
- Track milestones, proactively identify risks, and ensure launches happen on time.

Drive Launch Success

- Take ownership of the first 0–6 months of every launch, ensuring products successfully scale across channels.
- Monitor launch performance across sales, ratings, reviews, inventory, search visibility, and consumer feedback.




- Coordinate launch activities including influencer deployments, sampling, media execution, channel activations, and performance tracking.
- Continuously optimize execution plans to achieve launch and revenue targets.

Manage Supply Chain & Operational Readiness

- Partner with Supply Chain teams to ensure inventory availability, demand forecasting, replenishment planning, and launch readiness.
- Monitor inventory health and proactively flag supply risks to ensure uninterrupted availability of Hair products.

Business Operations & Analytics

- Maintain launch dashboards, trackers, and category performance reports.
- Support category reviews with launch performance insights and recommendations.
- Capture learnings from launches to continuously improve future GTM strategies.

Be the Cross-Functional Anchor

- Act as the central coordinator across Marketing, Growth, Sales, Marketplaces, Retail, Supply Chain, Product Development, and other stakeholders during launch periods.
- Lead launch reviews and track progress against key milestones and KPIs.
- Drive alignment, accountability, and execution excellence across teams.

What You'll Bring

- 2–4 years of experience in Category Management, Brand Operations, Project Management, GTM, Product Marketing, or Business Operations.
- Strong project management and stakeholder management skills.
- Ability to manage multiple projects simultaneously while maintaining attention to detail.
- Strong analytical mindset with proficiency in Excel and presentation tools.
- Excellent communication and coordination skills with the ability to influence cross-functional teams.
- Experience in Beauty, Personal Care, FMCG, Consumer Brands is preferred.

Location: Thane, Mumbai

📌 Category Executive (Thane)
🏢 Plum
📍 Thane