SEO/AEO Specialist

Location: Hyderabad (Gachibowli)

Experience: 4–6 Years

Employment Type: Full-time

About the Role

As an SEO/AEO Specialist at NxtWave, you will own the organic growth strategy across NxtWave's portfolio of products, including NIAT, Academy, and other offerings. This is a high-impact role focused on driving visibility across both traditional search engines and AI-powered answer engines such as ChatGPT, Perplexity, Google AI Overviews, and Gemini.

You will be responsible for building a scalable organic growth engine that improves search rankings, increases qualified leads, and strengthens NxtWave's authority across trusted digital platforms.

Key Responsibilities

- Develop and execute SEO and Answer Engine Optimization (AEO) strategies across multiple NxtWave products.
- Improve visibility and citations on AI-powered platforms including ChatGPT, Perplexity, Google AI Overviews, and Gemini.
- Own branded search performance and improve rankings for high-intent non-branded keywords.
- Drive qualified organic leads by optimizing the complete search-to-conversion funnel.
- Perform technical SEO audits and implement improvements related to:
- Website architecture
- Crawlability and indexation
- Core Web Vitals
- Structured data (Schema Markup)
- Internal linking
- Create and execute a content strategy aligned with user intent and different stages of the customer journey.
- Build brand authority across third-party platforms such as Reddit, Quora, YouTube, review websites, and industry publications.
- Monitor website performance using SEO and analytics tools and optimize campaigns based on insights.
- Track and report key SEO metrics including rankings, organic traffic, qualified leads, conversions, and ROI.
- Collaborate with Product, Engineering, Content,



and Marketing teams to implement SEO best practices.
- Continuously evaluate AI search trends and identify new opportunities to improve brand visibility.

Required Qualifications

- 4–6 years of hands-on experience in SEO with strong technical expertise.
- Proven experience in Answer Engine Optimization (AEO) within the last 12–18 months.
- Strong understanding of:
- Technical SEO
- Search intent and content strategy
- Schema and structured data
- Core Web Vitals
- Website architecture
- Internal linking strategies
- Experience improving brand visibility on AI-driven search platforms.
- Strong analytical skills with experience using Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, or similar tools.
- Ability to connect SEO initiatives directly to lead generation and business outcomes.
- Experience building website authority through high-quality off-page SEO and digital PR initiatives.
- Strong stakeholder management and cross-functional collaboration skills.
- Ability to independently own strategy, prioritize initiatives, and drive execution.

Preferred Qualifications

- Experience working in the EdTech or Education industry.
- Experience marketing high-consideration or high-ticket products.
- Familiarity with entity SEO, knowledge graphs, and AI search optimization techniques.
- Understanding of LLM optimization, AI citation strategies, and evolving search ecosystems.

What We Offer

- End-to-end ownership of the SEO and AEO growth channel.
- Opportunity to shape the future of AI-first search visibility.
- Cross-functional exposure across multiple NxtWave products.
- High-impact role with autonomy to define strategy and execution.
- Prospect to influence business growth through organic acquisition and AI-driven discovery.

📌 Search Engine Optimization Specialist (Hyderabad)
🏢 NxtWave
📍 Hyderabad