Job DescriptionCompany Description Orient Electric Limited is a leading consumer electricals company and part of the diversified USD 3 billion CK Birla Group. With nearly seven decades of presence, the company is a trusted brand in India, offering a wide portfolio of fans, lighting, home appliances, switches, and switchgear. Orient Electric combines strong manufacturing capabilities with a significant international footprint in over 30 countries and an extensive domestic distribution network that reaches small towns and 125,000 retail outlets. Its robust service network spans more than 450 cities, reflecting a strong commitment to customer support and product reliability. The company is focused on thoughtful innovation, quality, and efficiency, and aims to be both a beloved consumer brand and a preferred workplace for a diverse workforce.Role Description The Area Sales Manager is a full-time, in office role based in Uttar Pradesh, India. This role is responsible for achieving sales targets in the assigned territory by managing distributor and retailer relationships, driving primary and secondary sales, and ensuring effective coverage across urban and semi-urban markets. Day-to-day activities include planning and executing sales strategies, monitoring channel performance, conducting market visits, and collecting competitive and consumer insights. The Area Sales Manager will lead and guide field sales teams, oversee merchandising and visibility initiatives, and ensure timely collections,



accurate reporting, and compliance with company policies. The role also involves coordinating closely with marketing, supply chain, and service teams to support product launches, promotional campaigns, and customer satisfaction.Qualifications- Proven sales and channel management skills, including territory planning, distributor handling, and retailer engagement.- Strong business development capabilities, with experience in driving revenue growth, market expansion, and achieving sales targets.- Solid understanding of FMCG or consumer durables market dynamics, pricing, and trade schemes.- Ability to analyze sales data, prepare reports, forecast demand, and use insights to refine sales strategies.- Effective communication, negotiation, and relationship-building skills with internal teams and external partners.- Experience managing and motivating field sales teams, with a focus on performance, coaching, and ethical conduct.- Comfort with on-ground work, extensive market travel within Uttar Pradesh, and hands-on engagement with retailers and distributors.- Bachelor's degree in Business, Marketing, or a related field; an MBA or equivalent postgraduate qualification is an advantage.- Proficiency in MS Office and basic sales CRM tools; ability to prepare structured presentations and reports.- Knowledge of the consumer electricals sector is preferred, along with familiarity with local market and regional languages.

📌 Area Sales Manager (Varanasi)
🏢 Orient Electric
📍 Varanasi