Job Description

Location: Bangalore/Gurugram Budget - 25 LPA Experience Level: 7+ years Company - Ethos About the Role We are seeking a highly skilled Lifecycle Operations Manager to own the technical and operational execution of lifecycle communication programs across Email and SMS channels. This role sits at the intersection of Marketing Operations, Engineering, Analytics, and Compliance, ensuring customer communications are delivered reliably, compliantly, and at scale. The ideal candidate will have deep expertise in Iterable, lifecycle marketing operations, email and SMS deliverability, campaign automation, audience segmentation, API integrations, and experimentation frameworks. You will be responsible for building, launching, monitoring, and optimizing lifecycle journeys across the customer funnel while maintaining high standards of data quality, compliance, and operational excellence. Key ResponsibilitiesLifecycle Campaign Operations Build, QA, launch, and maintain lifecycle journeys within Iterable. Manage customer communications across: Pre-approval Approved-not-activated Onboarding Retention Winback Regulatory communications Manage audience segmentation, list hygiene, suppression logic, and send scheduling. Execute batch and triggered campaigns across email and SMS channels. Maintain reusable templates, snippets, and campaign assets within Iterable. Email & SMS Deliverability Monitor and optimize email deliverability performance. Manage domain reputation, dedicated IP reputation, and inbox placement. Utilize tools such as Google Postmaster and Validity to monitor sender health. Investigate and resolve:



Bounce rate issues Spam complaints Inbox placement failures Domain reputation concerns Manage SMS deliverability including carrier filtering, opt-outs, quiet hours, and compliance requirements. Lead IP and domain warm-up initiatives for current sending infrastructure. Marketing Technology & Integrations Partner with Engineering teams to manage: Webhooks APIs Event payloads Customer data flows Support integrations with third-party platforms such as Regal, LOB, BriteVerify, and similar tools. Ensure accurate customer profile management, field validation, subscription status management, and suppression controls. Compliance & Governance Ensure compliance with: CAN-SPAM TCPA Regulatory communication requirements Manage unsubscribe requests, hard bounce handling, and suppression rules. Support compliance review processes and audit requirements. Maintain governance standards for outbound communications. Monitoring & Operational Excellence Build monitoring frameworks for: Journey health List quality Experiment enrollment Webhook integrity Campaign performance Identify production issues and perform root cause analysis. Maintain campaign launch checklists, QA procedures, and operational documentation. Experimentation & Optimization Design and execute A/B tests and holdout experiments. Configure experiment enrollment and measurement methodologies.



Partner with Analytics teams to evaluate performance and optimize customer journeys. Conduct cohort analysis and campaign performance reviews. Stakeholder Management Collaborate closely with Product, Engineering, Compliance, Analytics, and Marketing teams. Communicate technical issues and remediation plans to both technical and non-technical stakeholders. Coordinate cross-functional launches and ensure timely execution. Required SkillsMarketing Operations Lifecycle Marketing Operations CRM Operations Campaign Operations Customer Journey Management Audience Segmentation Marketing Automation Iterable Expertise Journeys Campaigns Templates Snippets Segments Lists Webhooks User Profiles Subscription Management Deliverability Email Deliverability Domain Reputation Management IP Reputation Management Google Postmaster Bounce Management Complaint Monitoring SMS Deliverability Technical Skills Handlebars Templating HTML CSS SQL API Integrations Webhooks Event Payload Management Data Validation Analytics A/B Testing Experiment Design Cohort Analysis Statistical Significance Testing Campaign Performance Analysis Compliance CAN-SPAM TCPA Consent Management Regulatory Communications Preferred Qualifications Experience in Insurance, FinTech, Banking, Healthcare, or other regulated industries. Experience with marketing platforms such as Braze, Salesforce Marketing Cloud, Customer.io, or Adobe Campaign. Familiarity with deliverability tools including Validity, Google Postmaster, and similar platforms. Experience managing large-scale email and SMS programs.

Required Skills

[Marketing Operations]

Additional Information

Use public JD while sourcing.

📌 Marketing Operations Specialist (Bengaluru)
🏢 HuntingCube
📍 Bengaluru