Bengaluru / Chennai (depending on business requirement)
Role Purpose
To drive sales, profitability, operational excellence, and people performance across all BIBA stores in the South region. The Regional Manager will ensure consistent execution of company standards while delivering solid commercial results and building high-performing retail teams.
Key ResponsibilitiesBusiness & Sales
- Drive achievement of monthly, quarterly, and annual sales targets.
- Own regional P&L; and maximize profitability.
- Improve conversion, average bill value (ABV), average selling price (ASP), and units per bill (UPB).
- Monitor store productivity and implement action plans for underperforming stores.
Retail Operations
- Ensure SOP compliance across all stores.
- Conduct regular market and store visits.
- Maintain VM standards, stock availability, and customer service.
- Coordinate with merchandising, supply chain, HR, and marketing teams.
Team Management
- Lead Cluster Managers, Store Managers, and retail teams.
- Coach managers through regular performance reviews.
- Drive succession planning and talent development.
- Improve employee engagement and reduce attrition.
- Coordinate replenishment based on business trends.
Customer Experience
- Drive customer satisfaction and repeat business.
- Resolve escalated customer concerns.
- Ensure consistent execution of loyalty programs and CRM initiatives.
Commercial Excellence
- Analyze daily, weekly, and monthly business reports.
- Identify sales opportunities by category and store.
- Plan regional promotions and local marketing initiatives.
Key KPIs
- Sales Achievement (%)
- Like-for-Like (LFL) Growth
- Store Profitability
- Conversion %
- Average Bill Value (ABV)
- Units Per Bill (UPB)
- Average Selling Price (ASP)
- Shrinkage %
- Inventory Ageing
- Staff Attrition
- Customer Satisfaction (NPS/CSAT)
- Mystery Audit Scores
Preferred Candidate Profile
- 8–15 years of retail experience.
- At least 4–5 years managing a region with multiple stores.
- Experience in fashion, apparel, lifestyle, or ethnic wear retail.
- Strong commercial and analytical skills.
- Proven ability to lead large teams across multiple cities.
- Comfortable with extensive travel.
Skills Required
- Retail Operations
- Multi-store Management
- P&L; Management
- Business Planning
- Team Leadership
- Inventory Management
- Visual Merchandising
- CRM & Customer Experience
- Data Analysis (Excel, Power BI preferred)
- Stakeholder Management
- Problem Solving
- Decision Making