Job Description: State Sales Manager – Secured Lending (Home Loans & LAP)

Location: Lucknow

Reports to: National Sales Manager

Team: Cluster Sales Managers Relationship managers

Function: City P&L;, Sales Execution, Channel Development

Role Overview

As the State Sales Manager, you will set up the organization’s offline secured lending business (Home Loans, LAP, Micro Lap, MSME LAP) in Jaipur Region, driving disbursal growth through a hybrid of digital app leads and on-ground sourcing through connectors and doing disbursals through partnerships with Banks, NBFC, HFCs.

You will manage a State-level P&L;, build a high-performing sales team, and develop a strong referral network to drive lead-to-disbursal efficiency. Build and manage relationships with multiple lending partners.

This is a field-intensive, high-ownership role at the core of our distribution strategy.

Key Responsibilities

Ownership & Revenue Delivery

- Own and deliver monthly disbursal targets for the city
- Drive lead conversion from App and open-market referrals
- Track and improve lead-to-login and login-to-disbursal funnel metrics

Team Building & Management

- Lead a team of Cluster Sales Managers (2-5) and manage 10–15 Relationship managers
- Hire, train,



and mentor team members for performance and compliance
- Monitor productivity and enforce reporting, MIS hygiene, and follow-ups

Channel & Connector Network

- Build and manage a network of local referral partners, brokers, and connectors
- Partner with local influencers, developers, and agents to widen lead funnel

Operational Execution

- Work closely with bank/NBFC counterparts to drive file movement and disbursals
- Liaise with central ops, credit and product for escalations and TATs

Required Experience

- 5–8 years in secured lending (HL/LAP) with NBFC/HFC
- Exposure to small-ticket, affordable segment and on-ground channel management
- Prior experience leading city/branch-level sales teams in housing finance

KPIs

- Monthly HL & LAP Disbursals
- Lead-to-Login and Login-to-Disbursal ratios
- DSO productivity and Sales Manager team performance
- Referrer activation and cost of acquisition

Why Join Us

- Entrepreneurial P&L; ownership for a city business
- Opportunity to scale with a quick-growing digital lending platform
- Competitive pay + incentive + ESOP structure

📌 State Sales Manager – Secured Lending (Home Loans & LAP) (India)
🏢 Ghrig People Solutions
📍 India