Key Responsibilities:

- Own the offline marketing strategy for Vetic across Bangalore. Plan and execute city-wide and hyperlocal BTL campaigns to drive clinic footfall and customer acquisition.
- Lead end-to-end execution of on-ground activations including RWAs, gated communities, pet parks, apartment complexes, malls, corporate parks, and local events.
- Execute offline branding initiatives such as hoardings, kiosks, flyers, standees, radio, transit media, and local print advertising.
- Build partnerships with pet communities, NGOs, pet stores, breeders, cafés, residential societies, and corporate offices to increase brand visibility.
- Plan and execute clinic launch campaigns and local area marketing (LAM) initiatives for recent and existing clinics.
- Coordinate with Clinic Operations,



Customer Experience, and Digital Marketing teams to ensure seamless campaign execution.
- Manage agencies, vendors, event partners, fabrication partners, and media vendors while ensuring quality, timelines, and budget adherence.
- Track campaign performance using metrics such as footfall, leads, customer acquisition, and ROI, and optimize campaigns based on insights.
- Manage the Bangalore offline marketing budget and ensure efficient allocation of resources.

Pay: ₹50,037.26 - ₹60,032.12 per month

Work Location: In person

📌 Offline Marketing Lead (India)
🏢 Vetic
📍 India