Job Description:

Job Purpose

Plan, Strategize & Execute performance campaigns to drive lead generation & business revenues through Social Media
channels with highest levels of quality
? Budget planning & track business metrics to develop effective & robust Social Media plans
? Responsible for all regular and ad-hoc reporting and analysis of social media activity providing crucial insights into further
sales & marketing opportunities
? Providing pro-active ideas for campaigns/projects on all aspects of Social Media marketing
? Working closely with key Internal/External stakeholders & be go-to person for all current & future channel needs
o Liaising with Creative and Media agency along with internal Brand Teams on ideas to for various campaigns/targeting
o Liaising with Performance Agency to work on campaigns optimization
? Accountable for Weekly Digital Marketing Channels Review meeting and showcase business growth

Job Context & Major Challenges

Job Context: Plan, Strategize & Execute performance campaigns to drive lead generation & business revenues through Social Media




channels with highest levels of quality
? Budget planning & track business metrics to develop effective & robust Social Media plans
? Responsible for all regular and ad-hoc reporting and analysis of social media activity providing crucial insights into further
sales & marketing opportunities
? Providing pro-active ideas for campaigns/projects on all aspects of Social Media marketing
? Working closely with key Internal/External stakeholders & be go-to person for all current & future channel needs
o Liaising with Creative and Media agency along with internal Brand Teams on ideas to for various campaigns/targeting
o Liaising with Performance Agency to work on campaigns optimization
? Accountable for Weekly Digital Marketing Channels Review meeting and showcase business growth

Job Challenges:

Key Result Areas KRA (Accountabilities) (Max 1325 Characters) Supporting Actions (Max 1325 Characters)
KRA1

📌 TM-Channel Marketing (Mumbai)
🏢 Aditya Birla Group
📍 Mumbai