Company Description Universal Group of Institutions in Karnataka offers innovative undergraduate programs in Commerce, Arts, BSc Environmental Science, BA, and B.Com, integrated with IAS, IPS, KAS (UPSC, PSC), CSAT, CLAT coaching, and a 5-year BA.LLB program. The institution's model combines graduation studies with structured civil services preparation to develop future nation builders and thought leaders. With 23 years of experience, it has nurtured more than 6,810 leaders, and its students have secured top ranks in the KAS examination over the past 5 years. Recognized as one of India's leading institutes for degrees with integrated IAS and IPS training, Universal Group of Institutions is committed to academic excellence and competitive exam success.
Role Description The Marketing Manager role is a full-time, on-site position based in Bengaluru South. The Marketing Manager will plan and execute marketing campaigns to promote the institution's integrated degree and competitive exam programs, focusing on student recruitment and brand visibility. Daily responsibilities include developing and implementing marketing strategies, managing digital and offline promotional activities, coordinating events and outreach programs, and overseeing the creation of marketing content and collateral. The role involves monitoring performance metrics, managing budgets, collaborating with academic and admissions teams,



and building relationships with schools, coaching centers, and other stakeholders to strengthen the institution's presence in the education sector.
Qualifications

- Strong skills in marketing strategy, campaign planning, and brand positioning, with experience in education or training sectors preferred.
- Proficiency in digital marketing tools and channels, including social media management, SEO/SEM, email marketing, and analytics platforms.
- Ability to develop engaging marketing content, such as brochures, website copy, presentations, and social media posts.
- Experience in event management, outreach programs, and partnership development with schools and educational organizations.
- Excellent communication, presentation, and interpersonal skills, with the ability to engage prospective students and families.
- Solid analytical and reporting skills to track campaign performance, manage marketing budgets, and optimize ROI.
- Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field.
- Proven experience in a marketing or admissions leadership role, preferably in an educational institution or training organization.
- Ability to work on-site in Bengaluru South, manage multiple projects, and collaborate effectively with cross-functional teams.

📌 Marketing Manager (Bengaluru)
🏢 Universal Group of Institutions
📍 Bengaluru