Email Marketing Engineer (Zeta Platform Preferred)

Job Overview
We are looking for a highly skilled Email Marketing Engineer with hands‑on expertise in email campaigns, marketing automations, audience segmentation , and experience working with Zeta Global (preferred). This role involves driving end‑to‑end campaign execution, managing marketing workflows, and configuring MarTech systems to support digital engagement initiatives. The ideal candidate brings a solid blend of marketing operations experience, technical proficiency, and problem‑solving capability.

Key Responsibilities

Campaign Execution & Automation

- Build, execute, and optimize email marketing campaigns , automations, and customer journeys.

- Configure and manage audience segmentation, targeting logic, and personalization strategies .

- Set up campaign workflows, journey orchestration, and trigger‑based automations across channels.

- Ensure seamless integration of campaign elements within Zeta (email, mobile, web, ads).

Cross‑Channel Execution

- Configure and deploy multi‑channel communications including:

- Email

- SMS

- Push notifications

- Paid media/ad targeting (where applicable)

Data Management & Technical Operations

- Upload, validate, and manage customer data files (CSV, JSON, database extracts).

- Write and execute basic SQL queries to extract, segment, and analyse customer data.

- Support API-based integrations,



scripting, or automation enhancements (JavaScript/Python is a plus).

- Maintain documentation of workflows, processes, and best practices.

Collaboration & Governance

- Work closely with marketing, product, and engineering teams to align campaign execution with business goals.

- Ensure compliance with data governance, deliverability standards, and platform best practices.

Required Skills & Qualifications

- 8+ years of experience in email marketing, CRM, or marketing automation platforms.

- Hands-on experience in:

- HTML/CSS/JS

- Email campaigns

- Automations & workflows

- Audience segmentation

- Zeta Platform (preferred)

- Experience with other platforms is a plus:

- Salesforce Marketing Cloud

- Adobe Campaign

- Similar marketing automation ecosystems

- Strong understanding of data flows , segmentation logic, and campaign execution lifecycle.

- Basic proficiency in SQL , APIs, or scripting languages (JavaScript/Python beneficial).

- Strong analytical mindset with excellent troubleshooting skills and high attention to detail.

- Ability to work in a fast-paced environment and collaborate with cross-functional teams.

- Bachelor’s degree in Computer Science, Information Technology, Marketing Technology , or related fields.

- Prior experience in Customer Data Platforms (CDPs) is preferred.

📌 Software Engineer - Email Marketing - Offshore (India)
🏢 Photon
📍 India