Location:
Indore, MP, IN

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Areas of Work: Sales & Marketing
Job Id: 15233
External Job Description

Business objectives

- Identify, index and review market potential for

waterproofing/flooring/admixture products in Project Sales
(Geography and Key Accounts)

- Generate leads through direct project site visits and various

stakeholders like Project Sales Executives, Applicators and
Dealers

- Conduct site inspection based on leads and make proposals

including sampling to convert sites

- Focus on product mix and ensure product addition in Basic Order

Quantity (BOQ) of the site
Technical Assistance

- Provide technical assistance pre and post sales at the project sites

related to waterproofing/flooring/admixture

- Undertake on-site sampling for waterproofing/flooring/admixture

products to build customer confidence
Market Development

- Identify and engage with set of medium to large product applicators,

consultants etc. for the purpose of market expansion and
upgradation

- Build long term relationship with the identified set of stakeholders

through regular product training and on-site assistance

- Value Target for

waterproofing/flooring/a
dmixture products in
Project Sales

- Minimum product

level value targets

- Stakeholder level

value targets

- Product training

plan compliance

- Brief about products and systems with Specifiers and Consultants

to generate business
Training





- Identify and train Project Sales Applicators on practical application

of waterproofing/flooring/admixture products at regular intervals

- Coordinate with Marketing function to send out collaterals and

relevant training material to the Applicators
Market Intelligence

- Assist Marketing function in conducting product trials and building

inferences on APL product strength vis-à-vis products in the
market

- Identify non-APL business stakeholders and take measures to

convert to APL account through product demonstration initiatives

- Integrate with Research and Technology function for new product

development based on feedback of product trends in the market.

Essential

- B.E / B. Tech (Civil)
- Minimum of 45% marks throughout education without any

backlogs.

- Graduation must be through a fulltime course.

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📌 EXECUTIVE II - SALES ENGINEERING (India)
🏢 Asian Paints
📍 India