We're looking for someone who is fascinated by people, curious about what drives consumer choices, and excited to turn insights into action. If you enjoy asking "why?", love data as much as stories, and want to influence the next generation of foods and beverages, this role could be for you!
- Manage end to end projects w.r.t.consumer research to partner with India & Pak Business (Beverages')
- Deliver actionable insights and guidance to PD via the above researches
- Ensure projects are delivered on time in full and within agreed budget and with actionable recommendations
- Manage trends tracking & competitor mapping initiatives to aid AOP planning
Responsibilities:
- Manage India & Pakistan beverages’ category to enable effective and efficient delivery of the short term and long term innovation, productivity, quality and sustainability agenda.
- Identify needs, establish learning plan, lead qualitative and quantitative consumer research and sensory research, communicate results and recommendation.
- Coordinate with research agencies for proposals and filed materials.
- Ensure field work’s quality is meeting targets and completed on time, within budget.
- Review consumer research report and check for data discrepancies.
- Ensure report complies to SCPI guidelines
- Ensure report has clear recommendations and insights for the product developers.
- Archive all consumer research reports to restricted sharepoint on regular basis and maintain the projects list in consumer spend tracker.
- Maintain India sensory lab operations and monitor budget for adherence to target amount.
- Monitor trends & new launches through secondary databases (Mintel, Euromonitor) and report on annual basis.
Qualifications:
The Basics
- Master's degree in Food Science, Psychology, Statistics, Engineering, or a related field.
- 4-7 years of experience in Consumer Research, Insights, or a related FMCG function.
- Strong understanding of qualitative and quantitative research methods.
- Knowledge of consumer testing.
- Experience managing research projects from idea to insight.
- Ability to analyse data and translate findings into easy, compelling recommendations.
The Secret Sauce
- Consumer-first mindset
- Learning agility
- Strong ownership and accountability
- Creativity backed by science
- Resilience and adaptability
- Excellent stakeholder management
- Passion for innovation
- Drive to make a real impact