Dear Candidates,

We have an excellent opportunity for the profile of Performance Marketing Specialist.

Experience: 2-5 Years

Location: Mald, Mumbai

Salary: 30-45k

Job Description:

Meta Advertising

Plan, build, and manage end-to-end Meta campaigns across Facebook and Instagram — including Awareness, Traffic, Engagement, Leads, App Promotion, and Conversion objectives.Set up and manage Advantage+ Shopping Campaigns, Dynamic Ads, and Catalogue-based retargeting.Build and segment audiences using Custom Audiences, Lookalike Audiences, and detailedinterest/behavioural targeting.Implement Meta Pixel, Conversions API (CAPI), and Event Manager to ensure accurate tracking andattribution.Run structured A/B and multivariate tests on creatives, audiences, placements, and bid strategies.Monitor delivery, pacing, and performance daily; optimise for CPL, ROAS, and CPA targets.

Google Ads

Manage campaigns across Search, Display, Video (YouTube), Shopping (PMax & Standard), App,and Demand Gen.Confidential | For Internal Use Only Aarkay MediaworksConduct thorough keyword research, build negative keyword lists, and structure campaigns/ad groups for quality score optimisation.Write compelling ad copy and work with design teams on display and video creatives.Configure and manage Google Tag Manager (GTM), Google Analytics 4 (GA4), and conversion tracking.Leverage Smart Bidding strategies (Target CPA, Target ROAS, Maximise Conversions) and monitor performance against KPIs.Manage Google Merchant Centre feeds and troubleshoot product disapprovals for Shopping campaigns.

Search Engine Optimisation (SEO)

Conduct comprehensive on-page, off-page,



and technical SEO audits for client websites.

Perform keyword research, competitor gap analysis, and content chance mapping.

Optimise meta tags, URL structures, internal linking, schema markup, and Core Web Vitals.

Plan and oversee content briefs, blog calendars, and SEO-driven landing page creation.

Build and manage white-hat link acquisition strategies and manage local SEO (Google Business Profile).Use tools such as SEMrush, Ahrefs, Google Search Console, and Screaming Frog to monitor rankings, traffic, and health.Reporting & Analytics

Create and maintain live dashboards and monthly performance reports for client accounts usingGA4, Looker Studio, and platform-native reporting.Analyse funnel performance, attribution models, and audience behaviour to surface actionable insights.Translate data into clear, jargon-free recommendations for both internal teams and client stakeholders.

Track and manage budgets across accounts; flag risks and opportunities proactively.

Reporting Analytics

- Create and maintain live dashboards and monthly performance reports for client accounts using GA4, Looker Studio, and platform-native reporting.
- Analyse funnel performance, attribution models, and audience behaviour to surface actionable insights.
- Translate data into clear, jargon-free recommendations for both internal teams and client stakeholders.
- Track and manage budgets across accounts; flag risks and opportunities proactively.
- For more details about the company and job profile contact us at +91-XXXXXXXXXX

Pay: ₹30,000.00 - ₹45,000.00 per month

Work Location: In person

📌 Performance Marketing Specialist (India)
🏢 SAFFRONBIZZ SOLUTIONS
📍 India