What we Don't Want

- Writing just to meet word counts
- Fluffy, generic, or overly academic content
- Blindly copying from AI tools without thinking
- Content written only for keywords, not for users

About Gumtoo

Gumtoo is a global corporate merchandise company helping brands create high-impact promotional products and brand activations.

We work with companies across Singapore, Malaysia, India, Canada, and the USA — creating merchandise that drives engagement, recall, and real business outcomes.

Our content is a key growth engine.
We don’t publish for volume — we publish to educate, influence, rank, and convert.

About the Role

We are looking for a Content Writer who understands both traditional SEO and AI-driven search (ChatGPT, Gemini, Perplexity, etc.).

This role is not about writing generic 1000–1500 word blogs.

It is about creating high-quality, insight-led, AI-optimized content that:

- Answers real user intent
- Gets discovered on search engines and AI platforms
- Drives engagement and conversions

Key Responsibilities

- Write high-quality, well-researched blog content for Gumtoo.sg that balances SEO, AI discoverability, and conversion intent
- Conduct deep research on corporate gifting, brand activations, and merchandise campaigns to create insight-led content
- Structure content in a way that is clear, scannable, and optimized for both search engines and AI platforms




- Turn case studies and real client work into engaging, story-driven articles
- Continuously improve existing content to drive better rankings, engagement, and lead generation

AI Content Expectations (Key)

- AI Content Expectations (Important)
- Use AI tools (ChatGPT, Gemini, etc.) to support research and efficiency — not replace thinking
- Ensure all content includes original insights, clear structure, and strong points of view
- Write in a way that is easy for both users and AI platforms to understand, reference, and recommend

What Success Looks Like

- Content that gets read, saved, and shared
- Blogs that show up on:
- Google search
- AI platforms (ChatGPT, Perplexity, etc.)
- Pages that contribute to lead generation and sales conversations

Before applying, please review our blog:

- https://www.gumtoo.sg/blog
- https://gumtoo.sg/university

Submit:

- Your resume
- 2–3 writing samples (preferably B2B or marketing-related)
- (Optional but recommended) A short note on:“How would you improve one Gumtoo blog for both SEO and AI search?”

Why Join Gumtoo

- Work directly with the founder and core team
- Real impact — your content drives business outcomes
- Opportunity to grow into a Content Strategist / AI Content Specialist
- Exposure to global brands and campaigns

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: Remote

📌 Content WriterB, SEO & AI Content) (India)
🏢 Gumtoo Private
📍 India