building commerce and operating software for brands, distributors and retail networks in India. We are looking for someone who understands how Indian trade actually works: distributors, wholesalers, stockists, super-stockists, retailers, beat plans, schemes, credit, collections, and field execution. This is not a normal SaaS sales role. We need someone who has built or led channel distribution and can help us open real conversations with brands and distributors, shape pilots, and turn field realities into revenue. What you will do - Open senior conversations with consumer brands, distributors and trade partners. - Help identify brands that are serious about expanding into general trade. - Build a practical one-city pilot plan with the right distributors, retailers and field routines. - Understand primary sales, secondary sales, schemes, credit, claims, DSR workflows and distributor operations. - Work directly with the founder on sales strategy, pricing, partner selection and deal motion. - Spend time in the market speaking to distributors, stockists, retailers and field sales teams. - Convert early conversations into pilots, paid engagements and repeatable sales playbooks. Who we want - 8-15 years of experience in general trade, channel sales, distribution, category expansion or offline growth. - Strong experience in FMCG, packaged food, pet care, consumer electronics, pharma/OTC, healthcare distribution, building materials, electricals, paints, hardware, or D2C brands moving offline. - You have appointed distributors or helped brands expand into current markets. - You understand GT retailers,



beat planning, schemes, distributor margins, stock movement and field sales discipline. - You can speak comfortably with founders, brand heads, sales heads, distributors and on-ground sales teams. - You are not dependent on slide decks. You can pick up the phone, enter the market, get feedback and move deals forward. - Bonus if you can bring 3-5 warm brand/distributor conversations in week one. What this role is not - Not a pure inside-sales role. - Not a generic SaaS demo role. - Not a “partnerships” role where the work stops at introductions. - Not a role for someone who has only sold subscriptions to corporate teams and has never dealt with Indian trade channels. First 30 days - Build a qualified pipeline of brands and distributors. - Speak to at least 25-40 operators across brands, distributors, retailers and field sales teams. - Shortlist one practical city/distributor pilot path. - Help define the commercial offer, objections, buyer personas and sales process. - Bring clear field feedback into the product and business plan. How to apply Apply with a short note covering: 1. Which categories you have worked in. 2. Which cities or regions you know well. 3. Your experience appointing distributors or growing general trade. 4. One example of a market launch, distributor appointment or retail expansion you personally handled. You can also WhatsApp our HR team at +91-XXXXXXXXXX with the message: CHANNEL SALES MANAGER

Pay: ₹100,000.00 - ₹250,000.00 per month

Work Location: Hybrid remote in Bengaluru, Karnataka

📌 Channel Sales Manager (India)
🏢 Boni
📍 India