Job Type: Full-time

Remote: Hybrid

We are looking for an experienced Performance Marketing Specialist with strong expertise in planning, managing, and optimising paid advertising campaigns across Google Ads, Meta Ads, and LinkedIn Ads.The ideal candidate should have proven experience in generating high-quality leads for B2B companies and managing campaigns with a solid focus on measurable business outcomes.Key ResponsibilitiesPlan and execute paid advertising campaigns across Google, Meta, and LinkedIn.Develop performance marketing strategies for B2B brands.Generate qualified leads while maintaining an optimal cost per lead.Conduct audience research, keyword research, competitor analysis, and campaign planning.Create and test different ad copies, creatives, audiences, and landing pages.Set up and manage conversion tracking using Google Analytics, Google Tag Manager, Meta Pixel, and LinkedIn Insight Tag.Monitor campaign performance and optimise budgets, targeting, bidding, and creatives.Prepare weekly and monthly performance reports with actionable insights.Coordinate with the content, design, sales, and web development teams.Track the complete lead funnel,



from ad click to conversion and sales-qualified lead.Required Skills and ExperienceMinimum 2–4 years of experience in performance marketing.Hands-on expertise in:Google Search, Display, YouTube, and Performance Max campaignsMeta Facebook and Instagram advertisingLinkedIn Lead Generation and B2B advertising campaignsProven experience in handling campaigns for B2B companies.Strong understanding of lead generation funnels, landing pages, remarketing, and conversion optimisation.Good knowledge of GA4, Google Tag Manager, Meta Pixel, LinkedIn Campaign Manager, and reporting dashboards.Solid analytical and problem-solving skills.Ability to manage multiple campaigns, clients, and advertising budgets.Experience working with a digital marketing agency will be an added advantage.Key Performance IndicatorsNumber and quality of leads generatedCost per lead and cost per acquisitionConversion rateReturn on advertising spendMarketing-qualified and sales-qualified leadsCampaign budget utilisation and performance improvementEmployment DetailsPosition: Performance Marketing SpecialistEmployment Type: Full-TimeLocation: Pune - Hybrid Experience: 2–4 YearsJoining: Immediate or within 30 days

📌 Performance Marketing Expert –B Accounts (Pune)
🏢 Udyog Paathshala
📍 Pune