About Kapable

Kapable is looking for a sharp, curious, slightly quirky writer who can turn everyday human insights into high-performing ads and social media content.

This role is for someone who is part copywriter, part storyteller, part researcher, part pattern hunter, and part creative risk-taker. You should be curious about people, psychology, culture, internet behavior, and why people make decisions.

You will create ad scripts, social media content, campaign angles, and platform-specific ideas across Instagram, , Facebook, and YouTube.

Key Responsibilities

- Write ad scripts, Reel scripts, captions, carousels, posts, and social-first copy.
- Create campaign angles and content ideas for paid and organic channels.
- Manage organic social media across Instagram, , Facebook, and YouTube.
- Research competitors, creators, trends, ads, audience comments, and content patterns.
- Use tools like Meta Ad Library, Instagram Insights, Analytics, YouTube Studio, Canva, and Google Sheets.
- Coordinate with designers and video editors to bring content ideas to life.
- Manage comments, DMs, and community conversations.
- Track performance and suggest what to improve, repeat, or test next.





You’ll Be a Great Fit If

- You save ads because you want to understand why they worked.
- You pause while watching a Reel because the hook was good.
- You notice when a line sounds too polished, too fake, or too AI-generated.
- You ask, “What is the real emotion behind this?”
- You enjoy rewriting one line ten different ways until it finally clicks.
- You have robust opinions about words, pacing, tone, and visual storytelling.
- You are okay with your first idea not being the final idea.
- You can take a rough thought and turn it into something clear, compelling, and scroll-stopping.
- You are not afraid of feedback and understand that feedback is part of the creative process.

Preferred Experience

- 1 to 3 years of experience in social media, copywriting, content creation, creative strategy, advertising, or performance marketing.
- Experience with ad agencies, creator-led brands, edtech, coaching, or content-led startups is a plus.
- A strong portfolio of scripts, posts, carousels, campaigns, or social media pages managed is required.

📌 Social Media and Ad Creative (Saket)
🏢 Kapable
📍 Saket