Role Overview The Marketing Manager – Offline
Marketing will be responsible for driving brand visibility,
community engagement, and sales growth through events, experiential
marketing, dealer activations, partnerships, and trade marketing
initiatives. The role will focus entirely on offline channels and
building strong relationships within the motorcycle community. Key
Responsibilities 1. Events and Experiential Marketing · Plan and
execute participation in motorcycle events, rallies, track days,
exhibitions, and lifestyle expos such as India Bike Week and Rider
Mania. · Organize brand launches, demo rides, product showcases,
and rider engagement programs. · Develop experiential campaigns
that drive brand awareness and sales. · Manage event logistics,
vendors, budgets, and post-event analysis. 2. Community Engagement
s Rider Programs · Build relationships with riding communities,
clubs, and associations across India. · Conceptualize and execute
community rides, workshops, and customer engagement initiatives. ·
Develop programs that strengthen brand loyalty and increase
customer retention. 3. Dealer's Trade Marketing · Develop dealer
marketing programs to improve product visibility and sell-through.
· Create and manage POS materials, branding assets, merchandising
guidelines, and trade collateral. · Support dealers with local
activations and in-store marketing initiatives. · Conduct product
training sessions and dealer engagement programs. 4. Brand
Partnerships s Co-Marketing · Identify and execute co-marketing
opportunities with partner brands. · Manage Marketing Development
Fund (MDF) programs and ensure effective utilization of partner
budgets.



· Coordinate joint promotions, launches, and experiential
campaigns with international brand partners. 5. Experience Centre
Marketing · Increase footfall at the Bangalore Experience Centre
through events and activation programs. · Plan seasonal campaigns,
product launches, and customer engagement activities. · Create
memorable in-store experiences that strengthen the premium
positioning of the brand. 6. Marketing Planning and Budget
Management · Develop annual offline marketing plans and quarterly
activation calendars. · Manage marketing budgets and track ROI on
campaigns and events. · Present performance reports and
recommendations to leadership. Candidate Profile Experience · 8–12
years of experience in offline marketing, events, experiential
marketing, trade marketing, or brand activations. · Experience in
automotive, motorcycle, lifestyle, outdoor, sports, or premium
consumer brands preferred. · Proven experience managing large-scale
events and community engagement programs. Skills · Strong event
management and vendor management capabilities. · Excellent
stakeholder management and negotiation skills. · Experience in
dealer marketing and channel activations. · Robust project
management and budgeting skills. · Ability to manage multiple
campaigns and workstreams simultaneously. Personal Attributes ·
Passion for motorcycles and riding culture. · Entrepreneurial
mindset with a hands-on approach. · Creative, highly organized, and
execution-focused. · Strong interpersonal and communication skills.
Compensation CTC: Up to ₹15 LPA (depending on experience and
interview performance, with up to 30% hike on current
CTC).

📌 Marketing Manager (Maharashtra)
🏢 Sperton Global AS
📍 Maharashtra