About Us ISMG is a global intelligence firm and media
powerhouse, leading the way in cybersecurity, enterprise IT, and
digital transformation. With 10+ brands, 38 digital media
properties, and over 400 premier events annually—ISMG connects a
network of over 2M executives, decision-makers, and innovators with
the insights and opportunities they need to stay ahead. The
Opportunity ISMG is seeking a highly driven, creative, and
strategically minded Social Media Lead to join our global Marketing
Services team. This role will be instrumental in driving brand
visibility, audience engagement, digital growth, and thought
leadership across ISMG’s expanding portfolio of brands, events, and
media properties. The ideal candidate is equal parts strategist,
storyteller, analyst, and executor — someone who understands how to
build impactful B2B social media campaigns that drive measurable
business outcomes across both organic and paid channels. You should
have a strong pulse on emerging social trends, platform best
practices, audience engagement strategies, and evolving digital
marketing technologies, including AI-driven content and workflow
optimization tools. This is a highly collaborative and visible role
that partners closely with internal marketing, editorial, sales,
and leadership teams to amplify ISMG’s voice and strengthen our
digital presence globally. What You'll Do Manage, publish, and
optimize content across key social media platforms including
LinkedIn, X/Twitter, YouTube, and other emerging channels relevant
to B2B technology audiences. Develop and execute strategic social
media plans aligned with brand, audience growth, lead generation,
and business objectives. Create compelling B2B-focused social media
content and campaigns that drive engagement, visibility, and
conversion. Build and manage integrated organic and paid social




media campaigns with clearly defined KPIs and ROI goals. Monitor
campaign performance, audience behavior, and engagement metrics to
deliver actionable insights and continuous optimization
recommendations. Stay current on social media trends, platform
updates, competitor activity, AI tools, and emerging digital
marketing best practices. Utilize social media management and
analytics platforms such as Hootsuite, Sprinklr, or similar tools
for publishing, scheduling, listening, reporting, and performance
tracking. Collaborate cross-functionally with marketing, editorial,
creative, sales, and event teams to support strategic campaigns,
brand initiatives, and audience engagement efforts. Support
executive thought leadership and event promotion strategies through
social amplification and audience targeting initiatives. Identify
opportunities to expand audience reach, improve engagement quality,
and strengthen ISMG’s digital brand presence globally. What You
Bring to the Table 3–5+ years of experience managing B2B social
media strategy, content, and campaigns, ideally within technology,
cybersecurity, media, publishing, or digital marketing
environments. Proven experience managing and growing social media
presence across multiple platforms and audiences. Strong
understanding of LinkedIn and X/Twitter platform strategy, audience
engagement, and paid amplification best practices. Excellent B2B




social media copywriting and storytelling skills with the ability
to tailor messaging across audiences and channels. Hands-on
experience leveraging AI tools and technologies to improve content
development, workflow efficiency, campaign optimization, and
overall productivity. Strong analytical mindset with the ability to
interpret campaign performance data and translate insights into
strategic recommendations. Experience developing and executing both
organic and paid social campaigns with measurable business impact.
Familiarity with social media management, publishing, listening,
and analytics tools such as Hootsuite, Sprinklr, HubSpot, or
similar platforms. Strong project management and organizational
skills with the ability to manage multiple priorities in a
rapid-paced environment. Excellent communication, collaboration, and
stakeholder management skills. Up-to-date knowledge of emerging
social media trends, digital marketing strategies, and performance
advertising best practices. ? Why ISMG? Join a globally recognized
leader at the intersection of cybersecurity, enterprise technology,
AI, and digital transformation. Work alongside innovative
marketers, journalists, strategists, and creative professionals in
a highly collaborative environment. Play a key role in shaping the
digital presence and audience growth strategy of a rapidly
expanding global media organization. Gain exposure to cutting-edge
industry topics, executive thought leadership, and high-profile
global events. Thrive in a culture that values initiative,
creativity, collaboration, innovation, and measurable impact. ?
Ready to be part of something bigger? Apply now or visit ISMG.io to
learn more! ?Located in our Mumbai, IN office (on-site, Mon–Fri).
?Exact compensation dependent on experience level.

📌 Social Media Marketing Lead (Maharashtra)
🏢 ISMG Careers
📍 Maharashtra