Purpose of the Role:
This role holder is responsible for end-to-end management of the brand including profitability and growth.
Qualification & Experience
- Post-Graduation in Management (from a Premier institute)
- Experience of 4 to 5 years in FMCG
- Minimum 2 years of Brand Management Experience
Key Deliverables of the Role
- Responsible for Brand building, equity, trials & loyalty of the assigned brand/s
- Development & execution of future extension pipeline
- Responsible for growth and profitability of the Brand
- Develop Marketing programs to drive brand to max potential
- Consumer Insighting for brand strategy & innovation
- Media planning & execution of ATL & BTL for the brand
- Lead communication development on the brand including digital content and platform marketing
- Close interaction with sales and channel teams to drive brand growth through effective channel marketing initiatives
Knowledge, Skills & Competencies
- Leads Communication, Media strategy and planning his/ her business
- Provides strategic, visionary leadership
- Creates solid brand equities
- Has strong consumer Understanding
- Manages and implements Projects with excellence
- Is creative and innovative
- Takes “personal” risk and makes a difference in the Brand, Business
- Project Management
Reporting Relationships
Reports to Group Product Manager / Group Product Head
Other Interface
- Sales teams (Trade Marketing & Key Account Managers)
- Marketing teams (Consumer Insights & Media)
- R&D; teams (Product Development & Packaging Development)
- Supply Chain & Commercial teams
- Consumers
- Agency partners (Creative, Research & Media)
Growth Path & Future
- The member has options of working on challenging assignments not only in India but across Marico international ge-ographies. There could be exposure to other categories as well to develop a more wholesome perspective. In a 2-3 yr horizon the member could move to a GPM role followed by a GPH role
Value Proposition to the Candidate
- Opportunities to take the challenge of leading brands in multiple portfolios like Personal Care, Foods, Male Groom-ing, leveraging the goodwill of the Marico equity
- A great deal of freedom and flexibility in choosing ideas / strategies / platforms to create and deploy robust and ef-fective marketing plans.
📌 Brand Manager - Personal Care (India)
🏢 Marico
📍 India
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