Job Description:

Social Media Manager – Digital Governance & MIS

Department: Corporate – Marketing, Sales & CRM

Location: Corporate Office (Bandra)

About the Role

AVP Realty is looking for a proactive and analytical Executive – Digital Governance & MIS to support the Corporate Marketing team in monitoring digital marketing performance across multiple projects. The role focuses on digital governance, brand compliance, MIS reporting, social media monitoring and customer communication standards.

Key Responsibilities:

I. Monitor digital marketing performance across all divisions.

II. Coordinate with digital marketing agencies for Meta, Google and YouTube campaign reviews.

III. Monitor lead generation platforms such as 99acres, Housing.com and MagicBricks.

IV. Track lead quality, Lead-to-Visit Ratio, Visit-to-Booking Ratio, CPL and CAC.

V. Review and monitor website updates and social media content for brand consistency.

VI. Monitor customer comments, reviews and online reputation across digital platforms.

VII. Prepare daily, weekly and monthly MIS reports and management dashboards.

VIII. Conduct monthly CSAT analysis and complaint analytics.

IX. Maintain approved customer communication templates for WhatsApp, SMS and Email.

X. Coordinate with Marketing,



Sales, CRM, IT and external agencies for digital governance activities.

Desired Skills

I. Strong analytical and reporting skills.

II. Good understanding of Digital Marketing and Social Media.

III. Experience with Google Analytics, Meta Business Suite and CRM platforms.

IV. Proficiency in MS Excel and PowerPoint.

V. Valuable communication and coordination skills.

VI. Attention to detail and process orientation.

Qualification

I. Graduate in Marketing, Business Administration, Mass Communication or IT.

II. MBA (Marketing) preferred.

Experience

I. 2–5 years in Digital Marketing, Digital Analytics, Marketing MIS or related functions.

II. Experience in Real Estate, Retail, BFSI or Consumer Services will be preferred.

Key Performance Indicators (KPIs)

I. Timely submission of Digital MIS and dashboards.

II. Digital performance monitoring across all divisions.

III. Brand compliance across digital platforms.

IV. Website and social media governance.

V. Monthly CSAT and complaint analytics.

VI. Accuracy and timeliness of management reports.

Pay: ₹1,000,000.00 - ₹1,200,000.00 per year

Work Location: In person

📌 Digital Marketing Manager (India)
🏢 Anukarati Homes
📍 India