We are looking to hire a motivated Manager Digital Activation & Consumer Engagement to join our passionate team at ADIDAS in Gurgaon.
Growing your career as a Full Time Manager Digital Activation & Consumer Engagement is an incredible opportunity to develop exceptional skills.
If you are strong in leadership, planning and have the right mindset for the job, then apply for the position of Manager Digital Activation & Consumer Engagement at ADIDAS today!

Role & Overall Relevance to the Organization: Based on the global Consumer Engagement strategy and aligned to the overall India Digital Activation strategy, refine and ensure the India CRM & Membership strategy is locally relevant for the India market. Set overall brand KPIs related to CRM & Membership, broadly sharing these KPIs and working across the brand to achieve. Work closely with key business units, CRM vendor agencies, Managed Services partners & helping them to bring key CRM strategies and plans to life, ensuring they meet their quarterly and yearly targets. Focus will also be on Member acquisition and retention through the following key areas: member activations, email, sms & push notification marketing activation, strategy, and operations. This role will work closely with our Brand/Digital Activation, Performance Marketing team, Retail Marketing team, EM & Global Membership team, and the Digital Content team .

- Develop & execute CRM campaigns to increase customer loyalty and develop adiClub Membership program via these initiatives ensuring that the brand takes a more consumer-centric approach to key activations.

- Prepare a set of CRM procedures in sync with global,



coordinate with Region & apply them at every level of the company
- Create seasonal plans; working in partnership with the global CRM & Membership team on strategy and seasonal plan development.
- Analyze customer behavior and measure their impact on business outcomes to update strategies - take ownership of both expansion and revenue streams of the adiClub program & CRM membership initiatives
- Manage the India SMS, Email marketing and Managed Services operations team, collaborating with the Retail/eCommerce channel and relevant teams to meet key top lines sales targets and consumer data acquisition goals.
- Maintain record / reports of Customers Acquisition and Sales data through CRM channels into different classes based on common characteristics like demographics or behaviors and personalize the approach effectively.
- Run effective promotional activities to optimize sales growth and customer retention as per brand and global campaign alignment
- Drive strategies and activations by utilizing data and insights to deliver a better understanding of consumer shopping behavior
- Identify new and more cost-efficient communication channels and customer interaction approaches & prioritize them accordingly




- Work in sync with the brand teams in order to keep customers updated about the latest collections & special offers in order to increase sales
- Adopt new trends & strategies to expand the customer base such as upselling and cross-selling. Monitor direct competitors, category and industry on CRM management and development

Experience:

- Monitor and maximize customer lifetime value strategies ensuring maximum profitability.
- Formulate CRM & Membership strategy, Communication calendar & Engagement policy, programs/campaigns and ensure to stay aligned with adidas business objectives
- Strategize, Design and implement (via Managed services team) cross-sell, up-sell, CLTV models
- Identify, acquire, and integrate new tools and technologies for marketing automation
- Ability to manage and / or collaborate with internal and external cross-functional groups.
- Solid understanding of available CRM tools and platforms
- Hands on Experience in CRM / consumer engagement & first-hand experience of managing / establishing CRM processes

Key Relationships:

- Global & EM CRM and Membership teams, Brand & Digital Activation Teams, Finance, Market Retail teams, IT teams, Merchandising & CTC Teams.

Reporting:

- Report to Digital Media lead and work with Digital Media & Brand team
- Work in tandem with CRM & MEMBERSHIP team for EM Market and Global

Benefits of working as a Manager Digital Activation & Consumer Engagement in Gurgaon:

● Company offers great advantages
● Company offers career progression opportunities
● Attractive package

📌 Manager Digital Activation & Consumer Engagement - Urgent Position (Gurugram)
🏢 Leading
📍 Gurugram