> Role: Digital Marketing Specialist
>
>
> Company: Good Shepherd International School,
> Ooty
>
>
>
>
>
> Job Responsibilities:
>
>
>
>
>
> ● Lead the design and storytelling
> initiatives to create compelling digital marketing materials that resonate with
> the target audience.
>
>
> ● Oversee social media and content
> marketing strategies, ensuring consistent brand messaging across all channels,
> including Instagram, Facebook, LinkedIn, and YouTube.
>
>
> ● Implement SEO techniques to improve
> website visibility and drive organic traffic.
>
>
> ● Utilize marketing analytics tools such
> as Google Analytics to track and analyze campaign performance, identifying
> areas for optimization and growth.
>
>
> ● Take charge of web development tasks,
> including content management system (CMS) operations using WordPress and Elementor.
>
>
> ● Collaborate with the marketing team to
> create engaging content for online channels, including websites, blogs, and
> social media platforms.
>
>
> ● Stay up-to-date with industry trends
> and best practices to ensure the company remains competitive in the digital
> landscape.
>
>
> ● Utilize tools such as Canva, Adobe
> Photoshop, and Figma for graphic design and visual content creation.
>
>




> ● Manage Google Ads campaigns to enhance
> online visibility and drive targeted traffic.
>
>
> ● Utilize Meta Business Suite for
> efficient management of Facebook and Instagram marketing initiatives.
>
>
> ● Curate engaging videos for YouTube
> with a focus on storytelling and audience engagement.
>
>
> ● Implement lead generation strategies
> and demonstrate an understanding of the international market dynamics.
>
>
>
>
>
> Requirements and Qualifications:
>
>
>
>
>
> ● Bachelor's degree in marketing,
> communications, or a related field.
>
>
> ● Minimum of 2 years of proven
> experience in digital marketing, with a focus on design, storytelling, social
> media, content marketing, SEO, and web development.
>
>
> ● Proficiency in WordPress and Elementor
> for CMS management is mandatory.
>
>
> ● Solid analytical skills, with the
> ability to interpret marketing data and draw actionable insights.
>
>
> ● Excellent communication and
> collaboration abilities.
>
>
> ● Detail-oriented with a passion for
> creativity and innovation in digital marketing.
>
>
> Benefits: Cafeteria services and accommodation
>
>
>
>
>
>
>

📌 Web Designer & Digital Marketing (Ooty)
🏢 Important Company of the Sector
📍 Ooty