Job Title: Digital Marketing Specialist
Job Type: Full-Time. Immediate Joiners Only!
Location: Hyderabad
Desired Experience: 5 to 7 years of hands-on experience in digital marketing, preferably in a SaaS product-based company
Education: Bachelors degree in Marketing, Business, Communications, or a related field.
Role: https://www.naukri.com/digital-marketing-other-jobs
Industry Type: https://www.naukri.com/it-services-consulting-jobs
Department: https://www.naukri.com/marketing-communication-jobs
Employment Type: Full Time, Permanent
Role Category: Digital Marketing
Education
UG: Any Graduate
Job Overview
We are seeking a skilled Digital Marketing Specialist with 5 to 7 years of experience to join our dynamic team in a SaaS product-based company. The ideal candidate will be responsible for driving online marketing campaigns, enhancing brand presence, and generating high-quality leads through innovative digital strategies. You will work closely with cross-functional teams to implement effective marketing initiatives, optimize digital channels, and analyze campaign performance to ensure measurable results.
Key Responsibilities
-
Digital Strategy Development: Design and execute comprehensive digital marketing strategies aligned with business goals to drive brand awareness, lead generation, and customer retention.
- Content Marketing: Create, manage, and optimize engaging content for blogs, email campaigns, social media, and other digital platforms.
- SEO & SEM: Optimize website and content for search engines, manage pay-per-click (PPC) campaigns, and analyze performance metrics to improve rankings and ROI.
- Social Media Management: Develop and manage social media campaigns across platforms to boost engagement and brand presence.
- Email Marketing: Plan, execute, and optimize email marketing campaigns to nurture leads and increase customer engagement.
- Analytics & Reporting: Monitor, analyze, and report on campaign performance using tools like Google Analytics,
HubSpot, or similar platforms to ensure data-driven decisions.
- Collaborations: Work closely with Product, Sales, and Customer Success teams to align marketing strategies with organizational objectives.
- Marketing Automation: Implement and manage marketing automation tools for lead nurturing and customer engagement.
- Market Research: Stay updated on industry trends, competitive landscape, and emerging technologies to identify opportunities for growth.
Key Skills
- Technical Expertise:
- Proficiency in tools like Google Analytics, SEMrush, HubSpot, Mailchimp, and similar marketing platforms.
- Hands-on experience with SEO/SEM, social media advertising, and PPC campaign management.
- Content Skills: Strong writing, editing, and storytelling abilities for diverse digital channels.
- Analytical Skills: Data-driven mind-set with the ability to derive actionable insights from campaign performance metrics.
- Creativity: Innovative approach to designing campaigns and content that resonate with target audiences.
- Collaboration: Excellent interpersonal and communication skills to coordinate with various teams
- Project Management: Ability to prioritize tasks and manage multiple campaigns in a fast-paced environment.
Qualifications
- Bachelors degree in Marketing, Business, Communications, or a related field.
- 5 to 7 years of hands-on experience in digital marketing, preferably in a SaaS product-based company.
- Proven track record of executing successful digital marketing campaigns and achieving measurable results.
- Certification in Google Ads, HubSpot, or other relevant tools is a plus.
- Familiarity with SaaS marketing strategies and customer journeys is a plus.
Why Join Us?
- Opportunity to work in a fast-paced and innovative SaaS workplace.
- Collaborative culture with a focus on growth and learning.
- Competitive compensation and benefits package.
How to Apply:
Interested candidates are invited to send their updated resume and portfolio of past campaigns to
[email protected]
📌 Digital Marketing Specialist (India)
🏢 ACADS360 INDIA PRIVATE
📍 India