Reporting To: Senior Management / CEO / Directors

Team Size: Cross-functional (Marketing, Product, Sales, Operations, Editorial – direct & dotted)

About Us

Oswaal Books is one of India’s leading educational publishing houses, creating trusted and innovative learning resources that empower students and educators nationwide.

We are now looking for a D2C Growth & Business Head to lead our premium early-learning and children’s publishing imprint and drive the next phase of growth.

Role Summary

This is a full P&L; ownership role, responsible for:

- Revenue growth
- Profitability
- Brand building
- Product innovation
- Team leadership

across D2C, marketplaces, offline retail, exports, and strategic partnerships.

The role demands a builder’s mindset—someone who can scale a business, not just manage operations.

Key Responsibilities

1. P&L; Ownership & Business Strategy

- Own end-to-end P&L; for Lil Legends, including:
- Revenue targets
- Gross margins
- Marketing spends (ROAS / ACOS discipline)
- Inventory planning & working capital

- Build annual and quarterly business plans with clear growth levers
- Drive profitability through pricing, cost optimization, product mix, and channel strategy
- Present performance reviews and strategic plans to senior leadership

2. D2C Growth (Shopify / Website)

- Own the D2C business end-to-end
- Scale new user acquisition via:
- Meta, Google, and influencer-led performance campaigns

- Improve:

- Conversion Rate (CRO)
- Average Order Value (AOV)
- Repeat purchase rate

- Drive retention through:

- Email, WhatsApp, loyalty programs, referrals, bundles, and subscriptions





- Own:

- Website UX/UI roadmap
- Funnel performance
- Tech integrations (payments, CRM, analytics)

- Ensure D2C remains a profitable and scalable channel, not just a vanity metric

3. Marketplaces (Amazon & Others)

- Own Amazon P&L; and growth strategy
- Drive:
- Category leadership in key early-learning segments
- ACOS and TACOS discipline
- Listing excellence (IDQ, A+, videos, storefronts)

- Work closely with:

- Advertising teams
- Supply chain & inventory planners

- Evaluate and scale other marketplaces (FirstCry, Flipkart, etc.) where relevant

4. Offline & Field Sales

- Lead offline revenue across:
- General Trade
- Modern Trade
- Exhibitions (World Book Fair, fairs, events)
- Institutional / School sales (where applicable)

- Build:

- Distributor and FSE strategy
- Incentive structures and sales targets

- Ensure healthy control over:

- Discounts
- Credit cycles
- Returns

- Strengthen Lil Legends’ positioning as a premium brand in offline retail

5. Influencer Marketing & Brand Building

- Own influencer strategy across:
- Parenting creators
- Educators
- Doctors / child experts

- Balance:

- Performance-led influencer campaigns
- Brand-led storytelling collaborations





- Build long-term creator partnerships instead of one-off campaigns
- Drive brand narratives aligned with:

- Early-learning philosophy
- Parenting insights
- IP-led storytelling

6. Product Strategy & Publishing Roadmap

- Own the product and publishing roadmap, including:
- New launches
- Series development
- IP creation

- Ensure products are:

- Market-led
- Curriculum-aligned (NEP / NCF)
- Clearly differentiated from competitors

- Work closely with:

- Editorial
- Design
- Production teams

- Balance:

- Commercial titles
- Brand-building / thought-leadership titles

7. International Sourcing & Partnerships

- Lead international publishing partnerships and imports

Own:

- - Commercial negotiations
- Pricing and margin structures
- India-market adaptation

Explore:

- - New licensing opportunities
- Co-editions
- Strategic IP collaborations

8. Cross-Functional Leadership

- Act as the single-point owner for Lil Legends across:
- Marketing
- Editorial
- Sales
- Operations
- Finance

- Build:

- Clear processes
- Accountability frameworks
- Performance metrics

- Mentor and develop leadership talent within the Business Unit

Candidate Profile

- 5-12 years of experience in publishing, D2C, consumer brands, edtech, or media
- Mandatory prior P&L; ownership
- Solid understanding of:
- Performance marketing
- Marketplaces (especially Amazon)
- Offline sales dynamics

- Comfortable with:

- Numbers
- Budgets
- Decision-making under pressure

- Experience in content, books, or education is a strong plus

📌 C Growth & Business Head- Agra (India)
🏢 Oswaal Books
📍 India