Job Title: Ad Operations (Meta Ads) - Performance Marketer

About the Role

We're looking for an Ad Operations Specialist to manage and optimize Meta (Facebook & Instagram) ad campaigns. The ideal candidate should have hands-on experience with Meta Ads Manager, campaign optimization, tracking, and performance analysis, with a strong focus on driving leads, sales and improving ROI.

Key Responsibilities

* Set up, launch, and manage Meta ad campaigns.

* Monitor daily campaign performance, budgets, and key metrics.

* Optimize campaigns to improve CPL, CPA, ROAS, and conversions.

* Conduct A/B testing for creatives, audiences, offer, landing pages, and ad copy

* Coordinate with the creative team for ad assets.

* Ensure accurate tracking using Meta Pixel and Conversion API.

* Analyze campaign performance and share actionable insights.

* ⁠Identify winning assets and Scale campaigns profitably

* Stay updated with Meta Ads best practices and platform changes.

Requirements

* 2-4 years of experience managing Meta ad campaigns at scale.

* Solid hands-on knowledge of Meta Ads Manager and campaign optimization (Andromeda compliant)

* Strong Experience with lead generation and sales campaigns.





* Good analytical skills and data-driven decision-making.

* Familiarity with Meta Pixel, Conversion API, and campaign tracking. Google Tag Manager knowledge is a plus.

* Strong attention to detail and ability to manage multiple campaigns.

* ⁠Should be comfortable using AI tools (like Claude, Manus AI, etc) for better campaign performance.

The ideal candidate:

- Lives and breathes paid advertising and performance marketing

- ⁠Obsesses over data and metrics like ROAS, ROI, CAC, CTR etc.

- ⁠Has deep understanding of audience and platform

- ⁠Focuses on data-driven growth (revenue & profitability) via performance marketing

- ⁠Is agile, has a sharp growth acumen, and is comfortable operating at higher budgets

[Prior EdTech experience is a plus]

Pay: ₹28,000.00 - ₹38,000.00 per month

Benefits:

- Paid sick time
- Paid time off

Ability to commute/relocate:

- Panchkula, Haryana: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

- Meta ads: 2 years (Required)

Work Location: In person

📌 Ad Operations (Meta Ads) - Performance Marketer (India)
🏢 Young Urban Project
📍 India