About Us

22Yards is a fast-growing sports-tech company operating premium cricket venues across multiple cities. We are building the future of community sports through technology, infrastructure, tournaments, coaching and digital experiences.

Responsibilities

· Plan, execute and optimize Meta (Facebook & Instagram) advertising campaigns.

· Manage Google Ads campaigns when required.

· Improve CPL and ROAS.

· Build audience, retargeting and lookalike campaigns.

· Coordinate with designers for creatives.

· Prepare weekly campaign reports.

· Implement WhatsApp automation for lead nurturing.

· Configure Instagram and Facebook automated responses.

· Integrate Meta Lead Forms with CRM and WhatsApp.

· Continuously optimize conversion funnels.

Requirements

· 3–5 years in Performance Marketing.

· Robust Meta Ads expertise.

· Knowledge of Google Ads.

· Lead generation experience.

· Understanding of Meta Pixel, Conversion API and event tracking.

· Experience with WhatsApp Business automation and CRM integrations.

· Analytical mindset.

Preferred Skills

· GA4

· Google Tag Manager

· Looker Studio

· Zapier/Make

· Startup or sports industry experience





What We Offer

· High ownership

· Career growth

· Fast-paced startup environment

Pay: Up to ₹50,000.00 per month

Application Question(s):

- . How many years of hands-on experience do you have managing Meta (Facebook & Instagram) Ads?

1. Less than 2 years
2. 2–4 years
3. 4–6 years
4. 6+ years

- 2. What is the highest monthly Meta Ads budget you have personally managed?

1. Less than ₹1 lakh
2. ₹1–5 lakhs
3. ₹5–10 lakhs
4. Above ₹10 lakhs

- 3. Which of the following have you personally implemented?(Select all that apply)

1. Meta Ads
2. Google Ads
3. Meta Pixel & Conversion API
4. WhatsApp Automation
5. CRM Integration
6. Instagram/Facebook Auto Replies

- 4. Briefly describe your best-performing campaign, including the objective, budget, and results (CPL/ROAS).

- 5. Please share your LinkedIn profile and a portfolio, case study, or screenshots of campaigns you have personally managed. Applications without this information will not be considered.

Work Location: In person

📌 Performance Marketing Executive (India)
🏢 22Yards
📍 India