Roles & Responsibilities

- Execute influencer marketing campaigns aligned
with brand and client objectives.

- Identify, shortlist, and onboard influencers
based on niche relevance, audience
demographics, and engagement metrics.

- Manage end -to -end
influencer coordination, outreach, follow -ups, negotiations, and
day -to -day communication.

- Build and maintain strong working relationships with influencers to enable
repeat collaborations.

- Draft and personalise influencer outreach
messages for each campaign.

- Negotiate deliverables, timelines, and
commercials within defined budgets.

- Maintain and update the Influencer Management Sheet / Database with accurate and complete data.

- Track influencer content delivery across
formats (posts, reels, stories, videos) and ensure timely publishing.

- Coordinate with internal teams (content,
accounts, performance) to ensure smooth campaign execution.

- Monitor campaign performance and assist in
preparing performance reports and




insights.