- Campaign Management: Plan, set up, and manage lead generation campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and other relevant channels.

- Targeting & Audience Segmentation: Use tools and techniques to create custom audiences and optimize targeting to reach qualified leads.

- Creative Strategy: Collaborate with the creative team to develop compelling ad copy and visuals to maximize lead conversion.

- Performance Tracking: Monitor and analyze campaign performance, using KPIs like CPL (Cost per Lead) and conversion rates to measure success

- Budget Management: Manage and allocate advertising budgets efficiently to maximize lead volume while maintaining quality.

- A/B Testing: Conduct A/B testing on campaigns to improve overall performance, optimize creatives, and ad formats.

- Lead Funnel Optimization: Collaborate with the sales and CRM teams to ensure lead quality and optimize the lead-to-customer conversion process.

- Reporting:



Prepare detailed performance reports and provide actionable insights for ongoing campaign improvements.

**This opening is for our parent company Adways.VC India Pvt Ltd.

Requirements

- Deep knowledge of search advertising platforms like Google Ads, Bing Ads

- Experience managing high-budget campaigns with a focus on maximizing ROI through search arbitrage techniques.

- Strong understanding of search engine algorithms, bidding strategies, and keyword optimization.

- Analytical mindset with proficiency in using tools such as Google Analytics, SEMrush, and other SEO/SEM tools.

- Skills in data analysis, A/B testing, and performance optimization.

Benefits

- Flexible working hours

- Variable/Incentive Component in addition to Fixed Package

- 5 - Days working culture

- Health Insurance Perks

- Tenure Recognition and Awards

- Leave Benefits as per Milestones

- Performance Linked Growth Opportunities

- Out of Term Appraisals

📌 Senior Executive- Media Buying (Lead Gen) (Gurugram)
🏢 Important Group
📍 Gurugram