The Linked In & Brand Development Specialist will drive ARK's visibility, engagement, and brand recognition across Linked In and related digital channels. This role will support company branding, executive branding, content strategy, audience growth, and Linked In outreach initiatives.
Key Responsibilities
Manage ARK's Linked In presence.
Develop and execute Linked In content strategies.
Support executive and leadership branding initiatives.
Build and manage Linked In outreach campaigns.
Monitor engagement, audience growth, and campaign performance.
Identify trends and prospects to improve visibility.
Collaborate with internal teams to create relevant content.
Experiment with current content formats and engagement strategies.
Required Skills:
5+ years of experience in Linked In marketing, branding,
or digital marketing
Robust portfolio showcasing successful Linked In posts and measurable results
Hands-on experience with Linked In Campaign Manager
Excellent content creation, storytelling, and communication skills
Experience tracking analytics and optimizing campaign performance
Creative mindset with a passion for building brands
Add-on Skills
Experience creating and optimizing Job Descriptions (JDs)
Experience managing client, contact, and consultant hotlists
Familiarity with recruitment branding or staffing industry marketing is a plus
Ideal Candidate Traits
Creative thinker.
Strong communicator.
Social media savvy.
Comfortable experimenting.
Growth-oriented mindset.