Key Responsibilities

Lead Generation & Performance Marketing

● Generate qualified B2B leads through Google Ads, LinkedIn, Meta, YouTube, and other digital channels.

● Achieve monthly lead generation targets for EPR, BIS, WPC, Sustainability, and related services.

● Manage WhatsApp automation platforms such as Interakt/Gallabox.

● Coordinate with SEO and third-party marketing agencies to drive measurable results.

Digital Campaign Management

● Plan, execute, and optimize paid marketing campaigns across Google, Meta, LinkedIn, and YouTube.

● Monitor campaign performance, budgets, and ROI.

● Continuously improve lead quality and conversion rates.

Website, SEO & Content Marketing

● Improve website traffic and search rankings through SEO and content initiatives.

● Optimize landing pages for lead generation and conversions.

● Coordinate development of blogs, case studies, newsletters, white papers, presentations, and marketing collateral.

Social Media & Brand Building

● Manage company presence across LinkedIn, Facebook, Instagram, YouTube, and Google Business Profile.

● Develop and execute content calendars.

● Strengthen brand visibility and engagement across digital platforms.

Marketing Automation & Analytics

● Manage CRM integration, lead tracking, email marketing,



and marketing automation workflows.

● Track key KPIs including Leads Generated, CPL, Website Traffic, Conversion Rates, ROAS, and Campaign ROI.

● Prepare monthly performance reports with actionable insights.

Sales Enablement & Market Research

● Support the sales team with presentations, proposals, brochures, and marketing collateral.

● Monitor industry trends, competitor activities, and regulatory developments.

● Identify new opportunities and recommend growth-focused marketing initiatives.

Requirements

● Bachelor's degree in Marketing, Business, Communications, or a related field.

● 3-7 years of experience in Digital Marketing, Performance Marketing, or Lead Generation.

● Hands-on experience with Google Ads, Meta Ads, LinkedIn Campaign Manager, SEO, and Marketing Automation tools.

● Strong analytical, communication, and project management skills.

● Experience in B2B marketing will be preferred.

- Experience

3 - 9 Years

- No. of Openings

1

- Education

Graduate

- Role

Social Media Manager

- Industry Type

Environment / Waste Management

- Gender

[ Male / Female ]

- Job Country

India

- Type of Job

Full Time

- Work Location Type

Work from Home

- Advantages include

5 Working Days

📌 Opening For Social Media Manager (Gurugram)
🏢 The Job Junction
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