SEO & Performance Marketing Specialist – TechOwl Infosec

Job Title: SEO & Performance Marketing Specialist

Company: TechOwl Infosec Pvt. Ltd.

Role Overview:

We are looking for an SEO & Performance Marketing Specialist responsible for increasing organic visibility, website traffic, lead generation, and paid campaign performance for TechOwl Infosec and its cybersecurity products.

Key Responsibilities:
SEOManage on-page, off-page, and technical SEO.
Perform keyword research for cybersecurity, SaaS, compliance, and related markets.
Improve rankings of product and service pages on Google and other search engines.
Conduct regular website SEO audits and resolve technical SEO issues.
Build high-quality backlinks through relevant websites, directories, guest posts, and digital PR opportunities.
Optimize blogs, landing pages, product pages, meta titles, descriptions, internal linking, and website structure.
Monitor competitors, keyword rankings, organic traffic, backlinks, and domain performance.
Work with the Content Writer to create SEO-focused blogs, articles, landing pages, and website content.
Manage Google Search Console, Google Analytics and other SEO tools.
Track SEO KPIs and prepare monthly performance reports.
Performance MarketingPlan, launch, manage, and optimize paid advertising campaigns.




Manage Google Ads and LinkedIn Ads with a solid focus on B2B lead generation.
Run search, display, remarketing, and lead-generation campaigns.
Conduct keyword research and audience targeting for paid campaigns.
Create and test campaign audiences, ad copies, creatives, and landing pages.
Perform A/B testing to continuously improve campaign performance.
Track CPL, CPC, CTR, conversion rate, ROAS, and overall marketing ROI.
Implement and maintain conversion tracking, UTM parameters, pixels, and analytics.
Optimize marketing budgets based on campaign performance.
Work with Graphic Designers and Content Writers for ad creatives and campaign messaging.
Generate qualified leads for TechOwl's cybersecurity products and services.

Required Skills:
Google Ads
LinkedIn Ads / Campaign Manager
Google Analytics (GA4)
Google Search Console
Google Tag Manager
SEMrush / Ahrefs or similar SEO tools
Keyword research and competitor analysis
Technical SEO
Link building
Conversion tracking and analytics
Landing page optimization
B2B lead-generation campaigns
Robust analytical and reporting skills

Preferred: Experience in B2B SaaS, cybersecurity, IT services, or technology marketing.

📌 Seo Specialist Ahmedabad
🏢 Techowl Infosec
📍 Ahmedabad