Role & responsibilities

Brand Strategy & Positioning
Develop and execute brand-building strategies aligned with company goals.
Create strong brand positioning for solar panels, batteries, and inverter products.
Ensure consistent brand communication across all customer touchpoints.
Monitor competitor branding, pricing, and market trends.

Marketing Campaign Management
Plan and execute ATL, BTL, and digital marketing campaigns.
Manage product launches, seasonal campaigns, and promotional activities.
Coordinate with creative agencies, production teams, and vendors.
Track campaign ROI and optimize performance.

Digital & Social Media Branding
Improve brand visibility on YouTube, Instagram, Facebook, LinkedIn, and Google.
Work with performance marketing teams to improve traffic, leads, and conversions.
Manage influencer marketing and creator collaborations.
Monitor online reputation and customer sentiment.

Dealer & Channel Branding
Execute dealer branding activities including glow sign boards, brochures, display units, and showroom branding.
Support channel partners with marketing materials and campaigns.
Standardize branding across distributor and dealer networks.

Content & Communication
Coordinate with content, video,



and design teams for high-quality marketing assets.
Ensure solid storytelling for product perks, customer success stories, and solar awareness.
Manage PR activities, media coverage, and awards participation.

Market Research & Analytics
Analyze customer insights, brand awareness, and campaign effectiveness.
Monitor website traffic, brand search trends, and social media engagement.
Prepare monthly brand performance reports and recommendations.

Key Performance Indicators (KPIs)
Brand awareness growth
Website traffic growth
Lead generation contribution
Social media engagement and followers
YouTube subscribers and views
Campaign ROI
Dealer branding coverage
Brand search growth
PR/media mentions
Customer acquisition cost (CAC)

Required Skills
Robust understanding of branding and consumer marketing
Knowledge of digital marketing and performance marketing
Expertise in social media platforms and analytics
Creative thinking and storytelling ability
Campaign planning and execution
Vendor and agency management
Strong communication and presentation skills
Analytical and data-driven mindset

📌 Brand Manager Haryana
🏢 LOOM SOLAR
📍 Haryana