Job Title: CRM Specialist

Department: Growth

Team: CVM & Data Strategy

Location: Remote, India

Job Purpose & Responsibilities

Responsible for designing, creating & executing campaigns & digital journeys. Core responsibilities of CRM specialist include:
Collaborate with commercial teams to design and execute targeted campaigns aimed at customer retention, upsell, and cross-sell
Develop and manage campaign calendars, focusing on optimizing the effectiveness of all channels and customer interactions
Monitor CRM campaigns & journeys to debug issues & anomalies through timely investigations
Analyze customer data to identify trends, patterns, and insights that help in taking informed business decisions
Proactively answer business questions from management and other stakeholders
Identify ways to increase revenue through identifying Up-sell/Cross-Sell opportunities
Doing A/B testing & performing campaign Pre/Post analysis
Create deep dive trackers for all stages of customer lifecycle

Job Specific Skills




Knowledge of campaign management/digital CRM tools like Clevertap, Braze, MoEngage, DEngage, Insider
Hands on experience in SQL, R/Python & other programming languages is preferable
Hands on experience in BI visualization tools like Looker, Tableau, Power BI & Qlik is preferable
Knowledge of ETL, Data warehousing, Cloud & Big data technologies will be a plus
Advanced Excel Skills

Job Generic Skills
Solid Statistical Concepts
Positive presentation skills
Positive task management skills
Stakeholder management

Education

Minimum Bachelors in Business Administration/Computer Science or similar

Work Experience (Years)

3+ Years of relevant experience (Telecom Industry experience is a plus)

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

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