Strategy & Planning
Develop and implement a comprehensive, data-driven marketing strategy aligned with business goals.
Define and manage annual marketing budgets, ensuring optimal ROI across all channels.
Lead market research and competitive analysis to identify growth opportunities.
Set quarterly and annual KPIs for the marketing function.
Brand Management
Own and evolve the organization's brand identity, tone of voice, and positioning.
Ensure brand consistency across all touchpoints digital, print, events, and partnerships.
Oversee development of all marketing collateral, brochures, and communication materials.
Digital Marketing & Performance
Lead SEO, SEM, PPC, email marketing, and paid social media campaigns.
Oversee website strategy, content marketing, and conversion rate optimization.
Drive lead generation pipelines and monitor funnel performance with analytics tools.
Leverage CRM data to optimize customer journeys and retention campaigns.




Content & Communications
Guide content strategy across blogs, social media, newsletters, and video.
Manage PR activities, media relations, and thought leadership initiatives.
Ensure timely creation and distribution of marketing content aligned with the academic/program calendar.
Team Leadership
Recruit, mentor, and manage a team of marketing specialists across specializations.
Foster a culture of creativity, accountability, and continuous improvement.
Collaborate closely with Sales, Product, and Operations teams.
Stakeholder & Vendor Management
Manage relationships with external agencies, vendors, and media partners.
Present marketing performance reports to senior leadership and board members.
Negotiate contracts and media buying plans for maximum value.

📌 Marketing Head Rajasthan
🏢 Utkarsh Classes & Edutech
📍 Rajasthan