Brand Manager - Mumbai (India)

Brand Manager - Mumbai (India)

05 Aug
|
INDIA INFORMATICS
|
India

05 Aug

INDIA INFORMATICS

India

WHO WE ARE

INDIA INFORMATICS & ADP Ascent Beauty Private Limited is a leading Business Support Service provider, based in Jodhpur and Mumbai currently has a strong in-house team which includes Professional Accountants, MBA's, IT experts and DTP operators. The diversity in services we provide has been very useful to cater all E-COM requirements under one roof.

Our service coverage has a wide range including; Accounting, Payroll Processing, Inventory Management, Customer Relationships Management, Affiliates Audit, Sales, Invoicing & Reporting, Reconciling payments, Web-Development, Online database Management, Data Entry Services / Data Processing Services, Digital Marketing and numerous other Business Support Services. Outsourcing services have become an integral part of various industries as we provide cost-effective solutions for optimizing various business operations.

From the day one India Informatics has been steadily moving on the path of success and ongoing growth. Our USP is providing quality work in unmatched time frame. Our team of experienced professionals are assisted by our vast back-end team to provide results on time. We have a very big support staff team who have assisted in providing results expeditiously.

We are seeking a dynamic and results driven Brand Manager – Beauty Industry

Industry

High-End Beauty Products – Manufacturing, Wholesale, Retail, E-commerce & Offline Distribution and Marketing

Position Summary

The Brand Manager is responsible for the end-to-end management, performance, and growth of assigned brands within The PCA Group of Companies’ distributed brand portfolio. This role owns brand execution across channels, leads strategic initiatives, manages cross-functional workflows, and serves as the primary day-to-day owner of brand performance.

The Brand Manager operates with independent ownership of assigned brands, translating strategic direction into measurable results while partnering closely with internal teams and brand partners to drive profitable, sustainable growth. This position sits between Junior Brand Manager and Senior Brand Manager, with meaningful autonomy and accountability, but escalates enterprise-level strategy and portfolio decisions to senior leadership.

Core Accountabilities

- Own brand performance across sell-in, sell-through, inventory health, and marketing ROI
- Lead execution of U.S.-specific brand strategies and annual operating plans
- Serve as the primary brand point of contact for assigned partners and internal stakeholders
- Drive cross-functional alignment across Sales, Purchasing, Marketing, Creative, Logistics, and Finance
- Identify risks, opportunities, and growth levers through continuous performance analysis

Daily Responsibilities

Brand Performance & Sales Management





- Monitor daily sell-in and sell-through performance across retail, e-commerce, and DTC channels
- Respond to daily pacing and performance communications with analysis, questions, and recommendations
- Identify sales trends, channel shifts, and performance anomalies; communicate insights to leadership
- Own real-time performance interpretation and escalation, not just reporting

Channel & PDP Optimization

- Own ongoing review and optimization of top-selling PDPs, including:
- Content accuracy, SEO, and conversion optimization
- Buy Box ownership and seller competition
- Pricing strategy and promotional alignment
- Ratings, reviews, and consumer sentiment
- Coordinate optimizations across internal teams and external partners

Inventory & Demand Planning

- Actively manage inventory health across channels, with accountability for:
- Hero SKUs and promotional product availability
- Forecast accuracy and risk mitigation
- Timely communication with Purchasing and Marketing teams
- Proactively flag demand drivers including campaigns, launches, promotions, and seasonal shifts

Competitive & Market Intelligence

- Maintain deep awareness of competitive activity, category trends, and emerging brands
- Analyze competitor pricing, promotions, content strategies, and ratings/reviews
- Translate market insights into actionable brand and channel recommendations

Project & Workflow Ownership

- Own the brand’s initiative roadmap within project management tools, maintaining a rolling 6–9 month outlook
- Lead brand meetings by setting agendas, driving discussion, and ensuring follow-through
- Own presentations, recaps, action items, and accountability across all stakeholders

Weekly Responsibilities

- Deliver weekly performance summaries with insights across:
- Sell-in vs. sell-through
- Channel and retailer performance
- Inventory health
- Marketing effectiveness
- Maintain executive-ready brand one-pagers for leadership review
- Review media plans and promotional calendars to ensure readiness a minimum of 60 days in advance

Monthly Responsibilities

- Own monthly KPI reporting and performance narratives for leadership and brand partners
- Track performance against forecasts and projections, identifying gaps and corrective actions
- Present brand performance, risks, and opportunities in cross-functional budget and planning meetings
- Ensure marketing spend is profitable and aligned with brand growth objectives





Quarterly Responsibilities

- Lead brand-level planning for:
- Channel expansion and retailer growth
- Promotional and marketing roadmaps
- Inventory and creative requirements
- Partner with senior leadership on strategic account tiering and New Item Setup (NIS) planning
- Contribute brand-level insights to portfolio and category planning discussions

Brand Onboarding & Expansion

- Lead brand onboarding execution once strategy is approved, including system setup and internal alignment
- Own brand growth plans within approved markets and channels
- Partner with cross-functional teams to build forecasts, purchasing plans, and activation strategies

Cross-Functional Leadership

- Act as the central brand owner coordinating execution across all internal departments
- Ensure Purchasing, Logistics, and Marketing teams are aligned on upcoming initiatives
- Surface systemic insights, operational gaps, and process improvements to leadership
- Mentor Junior Brand Managers on execution standards and brand best practices

General Expectations

- Maintain deep expertise in assigned brands, including:
- Positioning, messaging, and distribution parameters
- Product portfolios, hero SKUs, and key differentiators
- Competitive landscape and category dynamics
- Ensure brand consistency and accuracy across all channels
- Maintain organized documentation for approvals, communications, and decisions
- Stay informed on beauty, wellness, and CPG trends impacting assigned brands

Qualifications

Required Experience & Skills

- 4–6 years of experience in brand management, account management, or client services
- Experience within beauty, wellness, personal care, fashion, or CPG strongly preferred
- Strong analytical skills with advanced Excel / Google Sheets proficiency
- Experience managing inventory, forecasts, and multi-channel performance
- Proficiency with project management tools (Asana, Monday.com, etc.)
- Ability to manage complexity, ambiguity, and competing priorities

Leadership & Personal Attributes

- Strategic thinker with strong execution discipline
- Confident decision-maker with sound judgment
- Clear, professional communicator with internal and external stakeholders
- Highly organized, proactive, and accountability-driven
- Comfortable operating in a quick-paced, high-growth environment

Supervisory Responsibility

- Indirect mentorship and guidance of Junior Brand Managers (no direct reports)

Work Location : Prabhadevi, Mumbai

Shift time: 09:30 AM -6:30 PM (Saturday /Sunday off)

Thank You

HR

Job Type: Full-time

Benefits:

- Health insurance
- Leave encashment
- Paid sick time
- Provident Fund

Experience:

- 6years: 4 years (Preferred)

Location:

- Mumbai, Maharashtra (Preferred)

Work Location: In person

📌 Brand Manager - Mumbai (India)
🏢 INDIA INFORMATICS
📍 India

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