About Tripjack

TripJack: A Great Place to Work® and the trusted tech platform for over 60K+ travel agents across India!

We’re proud to be Outstanding Place to Work® Certified™ workplace, reflecting the trust, pride, and sense of belonging our people feel every day. This recognition reflects our commitment to a culture where our teams grow, collaborate, and drive the future of travel technology, while consistently delivering excellent service to our agent partners.

With over 35+ years of travel experience between the founders, TripJack has always prioritized the needs of travel agent partners. TripJack’s integrated platform offers content from 750+ airlines, 2 Mn+ Hotels including services across Corporate Travel, Travel assistance and Insurance, Rail and Marine segments. With a superior tech platform, seamless agent pre- and post-booking journeys, and 24/7 customer service, we are on a mission to transform the travel booking & management experience for our agent partners.

Role: Retention Marketing

Location: Lower Parel, Mumbai

Experience: 2-8 years

Education: Any Graduate

Job Summary:

Own and execute TripJack’s retention, lifecycle, and engagement strategy to increase repeat transactions, customer lifetime value, and platform usage.

Job Responsibilities:

Retention Strategy & Execution

- Define, execute, and optimize retention marketing strategies to increase repeat bookings and customer lifetime value (CLV).
- Manage end-to-end multi-channel retention campaigns across Email, Push, WhatsApp, SMS, RCS, In-App, and more, with a strong focus on personalization and automation.
- Build automated workflows and customer journeys to nurture new and existing users.
- Implement cross-sell and up-sell programs to drive revenue growth.

Segmentation, Personalization & Data Insights





- Develop advanced segmentation and recommendation logic to deliver the right message at the right time.
- Analyze customer behavior to identify churn triggers, repeat purchase drivers, and win-back opportunities.
- Use funnels and cohorts to identify drop-offs and opportunities for improvement.
- Track key retention KPIs: active users, repeat bookings, loyalty metrics, campaign effectiveness, and uplift.

Campaign Operations & Optimization

- Fully own campaign execution and reporting using CleverTap.
- Design and execute A/B tests across content, channel, and frequency.
- Ensure timely approvals for Email/WhatsApp/SMS/RCS templates.
- Partner with business, sales, support, and product teams to implement effective engagement interventions.
- Plan and execute activations that drive traffic, logins, and bookings on TripJack.
- Management reporting (weekly/monthly) on retention and engagement metrics.
- Dashboard creation in CleverTap with critical campaign and business-level metrics.
- Continuously identify that no critical events are missed from CleverTap implementation.
- Ensure that CleverTap events are being fired correctly 100% of the time.
- Continuously monitor DAU/MAU and keep costs in check.
- Identify patterns in data and take necessary actions accordingly.
- Proactively include CleverTap events for any future product features that get created.

Cross-functional Collaboration

- Work with business teams to define CleverTap event architecture that improves repeat agent visits and GMV.
- Partner with internal teams to reactivate dormant customers and boost repeat engagement.

Required Skills & Qualifications:

- Hands-on expertise with CleverTap
- Strong analytical skills with tools such as Google Analytics, Google Sheets.
- Knowledge of personalization engines, segmentation, and A/B testing.
- Curiosity for technology and automation; ability to think in workflows and simple scripts.
- Strong ability to interpret data and derive actionable insights.

📌 Retention Marketing (India)
🏢 Trip Jack
📍 India