Data Analyst

Location: Indore
Organization: Recent Hope Fertility, IVF & Research Centre & Samarpan Diagnostic Centre

Experience : Minimum 5 Years (Healthcare/Hospital experience preferred)

Key Responsibilities
Collect, validate, and analyze data from Call Centre, Sales, Marketing, Digital Marketing, CRM, HIS, OPD, IVF, and Diagnostic departments.
Prepare daily, weekly, and monthly MIS reports, dashboards, and management reports for decision-making.
Analyze the complete patient journey from enquiry to consultation, treatment, and conversion.
Track and report lead sources, enquiry volume, follow-up status, appointment bookings, visit rates, treatment conversions, and revenue generated.
Monitor Call Centre KPIs including call volume, response time, missed calls, follow-up compliance, counsellor productivity, appointment conversion, and lead ageing.
Analyze the performance of Digital Marketing campaigns, including lead quality, Cost per Lead (CPL), Return on Ad Spend (ROAS), website traffic, landing page performance, and campaign ROI.
Evaluate Sales team performance by tracking lead allocation, follow-up efficiency, conversion rates, target achievement, revenue contribution,



and productivity.
Generate reports on doctor-wise, department-wise, counsellor-wise, and branch-wise performance.
Develop interactive dashboards using Power BI/Tableau to monitor operational and business KPIs.
Identify trends, performance gaps, and opportunities to improve patient acquisition, operational efficiency, and business growth.
Ensure data accuracy, integrity, confidentiality, and timely reporting across all departments.
Collaborate with management and department heads to provide actionable insights for strategic decision-making.
Automate recurring reports and recommend process improvements to enhance reporting efficiency.

Requirements
Bachelor's/Master's degree in Data Analytics, Statistics, Computer Science, or a related field.
Robust proficiency in Advanced Excel, SQL, Power BI/Tableau, and data visualization.
Experience in healthcare analytics, CRM reporting, call centre analytics, sales reporting, and marketing analytics is preferred.
Excellent analytical, problem-solving, and communication skills.

📌 Senior Data Analyst Madhya Pradesh
🏢 New Hope Fertility Ivf And Research Center
📍 Madhya Pradesh