Job Description:
Lead generation and conversion
Visit contractor master list at identified frequency and create lead funnel
Create leads via cold calling & indexing for IHB & trade projects (for TPE markets only IHBs)
Lead conversion
Follow up on the leads generated (through cold calling, entered by SE/ISR, Contractors) within first contact TAT of 24 hours
Talk about product features, provide demo & pitch MYKL brand. Schedule consultation with technical services if needed at the site.
Classification of leads as Warm/Hot/Cold at any point in time with next contact timeline mentioned
Maintain healthy conversion ratio in the identified lead funnel; conversion ratio to be defined based on source of leads
Converted leads to be assigned to channel partners basis prioritization logic for fulfilment
Influencer Management - General contractors/Class B+C Architect/Small Builders*
Identify and onboard relevant stakeholders (contractors, architects, builders etc.) with profile to the Customer Master List
Visit relevant stakeholders at identified frequencies, generate leads which should be added to LMS system
Educate about tile adhesive category and promote MYKL brand amongst these stakeholders




Push for premium product range; drive participation in influencer program (if launched)
Influencer Management - Tile Contractors (Verified, Silver & Gold)
Identify and onboard contractors basis potential & MYKL current sales. Profile the existing ones.
Meet Contractors at the identified frequency to generate leads/business, add leads to LMS system
Ensure share gain at competition contractors & higher usage of exclusive contractors through Tile Contractor Program
Educate contractors about the premium range of products, drive usage
Service the contractors at sites within identified TAT. First contact within 24 hours
Retention, addition and driving growth of Silver & Gold Users from Last Year
Customer complaint handling
Resolve complaints within 24 hour TAT; involve Technical services if needed
Influencer Management - Tile Masons
Enrol, verify, and engage high potential Rishta users (500+ points scanned)
Conduct mason meets with select high potential masons and participate in promotional events
Address and resolve Rishta-related user issues
Reporting & documentation
Update Daily activities as per DRCP into the SFA app

📌 Business Development Executive Tamil Nadu
🏢 MYK Laticrete
📍 Tamil Nadu