Key Responsibilities :
End-to-end ownership of marketing communications calendar.
Design customer journeys consisting of different mode of communication, incentives and visual properties for continuous engagement and retention.
Manage CRM through marketing channels like emailers, SMS, Push Notifications, WhatsApp and In-app Notifications with a focus on improving engagement and retention metrics.
Lead and guide the execution team for BAU Campaigns and Journey setups
Coordinate with brand and tech teams to ensure flawless execution of campaigns.
Track delivery reports and funnel metrics for each campaign and share insights.
Key Requirements
Understanding of CRM with a minimum of 4 years of relevant experience
Proficiency in MS Office applications specifically Excel and PowerPoint, and past hands-on experience in working on one or more of mobile marketing tools such as clever tap, MO engage etc.
Experience in managing customer life cycle, retention, CRM activities for B2C.
Must be data driven with robust problem solving and analytical skills
Must be able to provide creative feedback and think Consumer First for CRM Communications and User Journey
Able to collaborate effectively across teams such as Product, Design, Business, Brand Teams
High degree of ownership in taking things to completion