Responsibilities:
Ensure campaigns deliver positive ROI to achieve desired results.
Manage multiple accounts, this will bring variety in the role, while challenging, as a result of a busy workload and tight deadlines.
Maintain and monitor keyword bids, audience targeting, account daily and monthly budgets, impression share, quality score and other important account metrics on existing and recent categories.
Manage the creation of large keyword lists
Implement creative copy suggestions
Define campaign budgets, algin campaign goals and ensure search campaigns meet best practice principles.
Provide recommendations and execute strategies for keyword and audience opportunities, campaign structuring, targeting, DSA, Pmax and other areas of paid search to deliver performance goals.
Keep up to date with search engine and PPC industry trends and developments.
Utilize data driven analysis insights, identify opportunities, making recommendations for performance optimisations.
Collaborate with other stakeholders in the business (SEO, Social, Native, Data) to achieve desired goals.




Welcome current starters to the team, mentor junior team members through training, regular meetings and feedback.
Passion for Search and digital marketing.
A detailed knowledge of PPC best approaches, principles and standards.
A positive understanding of how PPC fits in to the wider area of digital marketing
Proven ability to achieve targets and results and make a tangible impact on ROI and revenues.
Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
Proven experience in training or mentoring junior staff

Professional Skills & Qualifications
Proven 5+ years of experience in Performance marketing, creating, managing and executing paid search campaigns on Google and Bing ads.
Proficiency in MS Excel and data manipulation.
Google/Bing ads certification, a plus
Strong analytical skills
Ability to think creatively
Excellent att

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