Job Description:

Role : Performance Marketing Head
Location : Hyderabad

Job Responsibilities

Retail Media & Connected Commerce
Lead the end-to-end retail media strategy across e-commerce platforms, driving full-funnel growth, market share acceleration, recent user acquisition and premiumization in partnership with the agency and retailer ecosystems.
Architect data-led campaign frameworks across search, display and platform activations, aligning investments to category moments, business priorities and commercial outcomes.
Ensure seamless integration of brand and commerce media, enabling consistent brand storytelling and synchronized go-live execution across top, mid and lower funnel touchpoints.
Drive best-in-class NPD launch frameworks with scaled visibility, conversion efficiency and velocity achievement across key marketplaces.
Partner with brand teams to optimize creative effectiveness, content relevance and retail media efficiencies across the shopper journey.

Measurement, Analytics & Growth Intelligence




Own the performance measurement ecosystem across retail media and commerce marketing, driving actionable insights through full-funnel reporting, attribution and ROI optimization.
Establish strategic KPI frameworks linking media investments to business outcomes including share growth, penetration, premium mix and profitability.
Leverage advanced analytics, retailer data and AI-enabled optimization tools to continuously improve campaign effectiveness and decision-making.

Perfect Digital Store (PDS) Excellence
Lead the Perfect Digital Store agenda to enhance digital shelf competitiveness, discoverability, conversion and content quality across all retailer platforms.
Own CARS score governance and performance management in collaboration with global connected commerce teams.
Drive best-in-class product content strategy including PDP optimization, A+ content, Brand Stores and automated content governance.
Utilize AI-led content intelligence an

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