OVERALL, PURPOSE OF THE JOB
The Brand Manager will contribute to strategy formulation and play a pivotal role in translating brand vision into compelling marketplace actions that enhance equity, visibility, and growth.

This role supports strategic brand development while primarily owning the end-to-end execution of ATL and BTL initiatives. The incumbent will ensure consistent brand storytelling, regulatory compliance, and impactful consumer engagement through creative and effective marketing programs.
The role requires navigating the intersection of global brand stewardship and local market execution in a highly regulated workplace.
KEY RESPONSIBILITIES
Brand Planning & Execution
· Participate in the creation of long- & short-term brand strategy to define the brand execution plans.
o Translate global brand strategy, campaigns, and assets into locally relevant executions while preserving core brand codes and equity.
o Adapt global toolkits and guidelines to suit local cultural nuances, media consumption habits, and regulatory frameworks.




o Balance global consistency with local creativity to drive both brand distinctiveness and market impact
· Execute annual brand plans aligned with business objectives, ensuring timely and high-quality delivery.
· Translate brand strategy into actionable campaigns across ATL, BTL, and digital platforms.
· Ensure consistency in brand positioning, visual identity, and communication across all touchpoints.
· Monitor performance metrics and optimize initiatives to maximize ROI and brand impact.
· Maintain high consumer affinity and likeability for the brand(s) which gets reflected in brand equity scores
· Understand the consumer and shopper behavior to identify trends in the brand.

Global Brand Stewardship
· Act as the custodian of the brand in India, ensuring alignment with global brand positioning, codes, and long-term equity priorities.
· Work closely with Global Brand Teams to align strategic priorities, campaign adaptation, and

📌 Senior Manager Brand Marketing Gurugram
🏢 Pernod Ricard
📍 Gurugram