Social Media Management

- Manage the company’s Instagram, Facebook, LinkedIn and other relevant social media platforms.
- Prepare and maintain a monthly social media content calendar.
- Create, schedule and publish posts, reels, stories, carousels and promotional content.
- Write engaging captions, hashtags, campaign messages and social media copy.
- Respond to comments, messages and customer interactions in a qualified and timely manner.
- Track current social media trends and identify relevant opportunities for the brand.
- Maintain a consistent brand tone, visual identity and communication style across all platforms.

Content Creation

- Create attractive social media posts, reels, videos, product creatives and campaign content.
- Use AI-based content creation tools to generate ideas, scripts, images, videos, voiceovers and other creative assets.
- Coordinate product photography, food shoots, customer testimonial videos and behind-the-scenes content.
- Edit short-form videos suitable for Instagram Reels, YouTube Shorts and advertisements.
- Convert product features, customer stories and business updates into engaging social media content.
- Coordinate with graphic designers, photographers, video editors and other external agencies whenever required.

Influencer Marketing

- Identify suitable food, travel, parenting, lifestyle, student and micro-influencers for brand collaborations.
- Contact influencers and negotiate barter or paid collaborations.
- Prepare influencer briefs, campaign guidelines and content requirements.
- Coordinate product dispatches, posting schedules, approvals and deliverables.
- Maintain a database of influencers, collaboration status, costs and performance.
- Track the reach, engagement, enquiries and sales generated through influencer campaigns.
- Build long-term relationships with relevant content creators and brand ambassadors.

PR and Publication Outreach

- Identify relevant newspapers, magazines, online publications, food portals,



travel platforms, bloggers and media houses.
- Connect with journalists, editors, writers and publication representatives for brand coverage.
- Draft press notes, founder stories, product launch announcements and brand-related content.
- Pitch Spice Up Foods for interviews, articles, features, awards, exhibitions and relevant industry opportunities.
- Coordinate with PR agencies or media professionals whenever required.
- Maintain a database of media contacts and follow up regularly for coverage opportunities.

Campaign Planning and Reporting

- Plan social media campaigns for festivals, travel seasons, student departures, product launches and special occasions.
- Coordinate contests, giveaways, influencer campaigns and customer engagement activities.
- Monitor social media analytics, follower growth, engagement, reach, website traffic, enquiries and conversions.
- Prepare weekly and monthly performance reports.
- Analyse which content formats and campaigns are performing well and recommend improvements.
- Work closely with the founder, performance marketing team, e-commerce team and sales team.

Required Skills

- Strong understanding of Instagram, Facebook, LinkedIn and short-form video content.
- Good written and spoken English and Hindi.
- Strong communication, negotiation and relationship-management skills.
- Ability to create engaging captions, scripts and campaign ideas.
- Basic knowledge of graphic-design and video-editing tools such as Canva, Adobe Express, CapCut or similar platforms.
- Familiarity with AI-based content tools for image, video, copy and idea generation.
- Understanding of influencer marketing and digital content trends.
- Good organisational and follow-up skills.
- Ability to manage multiple campaigns and deadlines simultaneously.
- Comfortable appearing in videos or coordinating video shoots when required.
- Basic understanding of social media analytics and performance reporting.

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Social Media Executive (India)
🏢 Spice up foods
📍 India