ROUTE OF PIE | Digital Agency is looking for

PPC Media Executives to join the team.

PRIMARY ROLES:

Launch and Optimise PPC (pay-per-click) Advertising Campaigns

Manage Ads across Ad Networks (Google, Facebook, LinkedIn, TikTok, Bing/Yahoo, Native Ad Platforms, etc.)

Monitor Budgets, Optimise Bid Strategies and Optimise Bids

Conduct A/B Variate Tests across Ad Parameters

Setup & Manage Facebook Tracking Pixel, Google UTM Tracking, and other tracking methods

Setup & Manage Custom & Lookalike Audiences

Setup & Manage Conversion Optimsation & Events

Manage Search Marketing Accounts

Provide Recommendations and Execute Ad Strategies & Keyword Opportunities

Tracking KPIs, Building and Generating Insights & Reports

SECONDARY ROLES:

Research, Analyze Ad Strategies & Market Trends

Competition Research & Analysis

Ad Data Analysis

Use Forecasting Tools & Methods to Estimate Spend-to-ROI

Prepare and maintain proper documentation

Co-ordinate with other Route of Pie Teams

PRIMARY SOFT SKILLS:

Marketing Research & Targeting, Keyword Research, Ad Strategy, Ad Planning & Analysis, Client Relationship Management, Written and Spoken English, Presentation skills, Communication skills

PRIMARY TECHNICAL SKILLS:

Managing multiple PPC campaigns, Google Adwords, Facebook Advertising, Linkedin Advertising, Experience in increasing quality score, Google Analytics, Microsoft Excel, Microsoft PowerPoint (or similar software), Email

SECONDARY TECHNICAL SKILLS:

3rd Party Ad Management Tools, DSP/SSP,



Forecasting Tools, Funnel Analysis Tools, Native Ad Platforms, Microsoft Word

EXPERIENCE:

Fresher - 5 Years

RELEVANT EXPERIENCE:

(Actual market exposure)

Ad Strategy, PPC Management, Google Ads, Facebook Ads, 3rd Party DSP/SSP

KNOWLEDGE:

Ad Bid Management, Ad Strategies & Methods, Google Advertising, Facebook Advertising, Native Platforms, Microsoft Excel, Creative thought process, Ability to meet targets, Ability to meet deadlines, Work in a team environment.

TARGET ORIENTATION:

None

MOBILITY:

Desk: High | Field: None

This is a desk work profile, and the candidate is expected to work within ROUTE OF PIE premises.

SPOKEN LANGUAGES:

English / Hindi / Marathi

ACADEMIC ELIGIBILITY:

Any Graduate / Any Diploma

LIFE AT ROUTE OF PIE:

ROUTE OF PIE:

A full service digital agency, having a motivated team of young, passionate, creative designers, digital marketers & technology geeks.

CORE CAPABILITIES:

Route of Pie focuses on Digital Marketing, Marketing Automation, Social Media, Digital Advertising, Lead Generation, Content & Influencer Marketing.

LIFE AS A TEAM MATE:

Regular Idea-Pie Brainstorming Sessions

Creative Office Environment

High-Tech Workstations

Clear Work-Allocation-Reporting Structure

Positive Team Environment - High-Energy, Motivated, Equal Chance

Work-life Balance with ample time-off leaves, a 10AM-7PM work day with 2nd and 4th Saturdays off

Professional Training

Constructive Leadership Environment

📌 PPC Media Executive (Google Ads / Facebook Ads) (Mumbai)
🏢 Important Business
📍 Mumbai