- Plan, launch, and manage paid marketing campaigns across multiple platforms, including Google Ads and Meta Ads.
- Own and optimize the complete performance funnel—from ad creation to landing pages and final conversions.
- Execute continuous A/B testing across creatives, ad copy, audiences, and landing pages to maximize ROI.
- Track, analyze, and optimize key performance metrics such as CPC, CPA, CPM, and ROAS.
- Manage and allocate budgets effectively across channels to ensure maximum performance and efficiency.
- Identify growth opportunities through data-driven insights and performance trends.
- Maintain a test-and-learn mindset to scale winning campaigns and improve overall paid media performance.
Key Skills
- Performance Marketing
- Google Ads
- Meta Ads
- Paid Campaign Management
- Paid Media Advertising
- Conversion Optimization