We are a product-driven team that values ownership, speed, and exceptional user experiences. As a Performance Marketer, you will own the planning, execution, and optimization of data-driven marketing campaigns that fuel growth and improve brand visibility. You’ll work closely with cross-functional teams to experiment, analyze results, and scale what works.
Key Responsibilities
- Plan, execute, and optimize performance marketing campaigns across digital channels.
- Manage paid advertising on platforms such as Google Ads and social media ad managers (Meta, etc.).
- Monitor campaign performance metrics and conduct in-depth analysis to drive continuous optimization.
- Run A/B tests and conversion rate optimization initiatives to improve funnel performance.
- Track user behavior and marketing effectiveness using analytics and performance tracking tools.
- Collaborate with product, design, and content teams to improve messaging, creatives, and landing pages.
- Develop and implement creative marketing strategies that drive user acquisition and engagement.
- Support SEO initiatives by aligning paid and organic growth strategies.
Required Qualifications
- Hands-on experience with performance marketing platforms including Google Ads and social media ad managers.
- Strong analytical skills with the ability to interpret data and optimize campaigns accordingly.
- Experience planning and executing marketing strategies and performance-driven campaigns.
- Proficiency in A/B testing, conversion rate optimization, and performance measurement tools.
- Strong copywriting and content ideation skills with a performance mindset.
- Familiarity with SEO fundamentals and digital marketing best practices.
- Ability to work independently while collaborating effectively in a rapid-paced team environment.
- Educational background in Marketing, Business, or a related field, with relevant performance marketing experience.
Good to Have
- Experience or exposure to the ed-tech or study abroad industry.
Skills
Performance Marketing · Google Ads · Meta Ads · Campaign Management · Data Analysis · A/B Testing · Conversion Rate Optimization · Digital Advertising
📌 Performance Marketer (Bengaluru)
🏢 Important Business
📍 Bengaluru
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